According to "Fun Business", after the completion of the project, list of luxembourg whatsapp phone numbers will complete the last piece of the central "puzzle" of the regional layout, break through the current production capacity bottleneck, ensure supply chain efficiency and enhance the supply of raw materials, and achieve cost reduction and efficiency improvement. It seems that Chen Ayu and his son are full of confidence.
03. New challenges of technological transformation
In the TV series "Fanghua", the uncle played by You Benchang said that doing business requires "style, gimmick, and sign!" Chen Ayu really got the style and gimmick just right.
In terms of intelligence, as early as 2020, Xilinmen launched the new smart mattress series smart1, with a built-in "Smart Wave" system, claiming that it can understand users' needs for mattresses. The selling price is more than 40,000 yuan.
In 2023, Xilinmen cooperated with Nobel Prize winner in Physics Dr. George F. Smoot to develop the iSleep Ai air-energy sleep-aid mattress, claiming that it will "challenge humans to extend deep sleep for 37 minutes."
Image source: Weibo screenshot
However, the market feedback from these two products was not too enthusiastic. Xilinmen’s smart mattress was not even included in the financial report because of its small sales volume. However, in the 2023 annual report, Xilinmen mentioned for the first time that it would “focus on building the company’s sleep technology brand image.”
Whether it is inviting Nobel Prize winners to "endorse" or inviting Maye Musk to "stand up", Xilinmen has indeed made enough "gimmicks" and "style", but it also means spending a lot of money. According to Xilinmen's financial report data, from 2021 to 2023, the company's sales expenses will be 1.194 billion yuan, 1.530 billion yuan, and 1.759 billion yuan respectively, with sales expense rates as high as 15.36%, 19.52%, and 20.27%.
With both the “gimmick” and the “style”, will “technological sleep” become Xilinmen’s “sign”? Will users be willing to pay for the “technological” mattress?
