For example, the rise of Hanfu culture has
Posted: Thu Dec 12, 2024 5:15 am
For example, the rise of Hanfu culture has led young people to have a deeper understanding of traditional textile, printing and dyeing, and embroidery techniques, and then explore the cultural elements in their production processes; for another example, many home products retain traditional themes while combining modern design aesthetics to create products with a modern and simple style.
In addition, the intangible cultural heritage markets held by local cultural and tourism departments have also become an important platform for the display and sale of traditional crafts. In these activities, traditional crafts are presented to the public in an intuitive and vivid form. During some large-scale intangible cultural heritage market activities, in addition to lebanon whatsapp number data 5 million markets and folk music performances, similar intangible cultural heritage markets and craft production will be added to integrate traditional craft elements into more consumption scenarios.
Nowadays, the rise of Internet e-commerce platforms has also opened up new channels for the sales of traditional crafts. Many traditional craft brands and craftsmen have settled in e-commerce platforms such as Taobao, JD.com, and Douyin stores. According to the data of the "Intangible Cultural Heritage E-commerce Consumption Report (2023)", in 2023, the transaction volume of intangible cultural heritage products exceeded 100 billion yuan for the first time, reaching 107.32 billion yuan, a year-on-year increase of 37.7%, which is more than 5 times the growth rate of the total retail sales of consumer goods in the same period. The overall consumption of intangible cultural heritage e-commerce is showing a rapid growth trend.
Traditional crafts are undergoing a profound transformation and revival, driven by the new generation of young people's re-recognition and love of oriental aesthetics and cultural tourism activities in various places. Its cultural and aesthetic values have been innovatively interpreted in modern society. With the help of the tourism market and online sales platforms, the market performance is also becoming increasingly active, showing great development potential.
Summarize
In today's consumer market, young people are making their debut in a unique and eye-catching manner. Their consumption preferences show a distinct duality, enthusiastically embracing the present while looking back fondly at the past. This seemingly contradictory consumption behavior has spawned a strong wave of nostalgia economy.
The nostalgia economy is a combination of emotion and business. For consumers, it is a journey back in time. Objects and scenes that carry childhood laughter and youthful dreams are given new value and meaning. From a business perspective, the nostalgia economy is undoubtedly a blue ocean with unlimited potential. Traditional things are becoming popular again with the help of modern design and marketing methods.
In addition, the intangible cultural heritage markets held by local cultural and tourism departments have also become an important platform for the display and sale of traditional crafts. In these activities, traditional crafts are presented to the public in an intuitive and vivid form. During some large-scale intangible cultural heritage market activities, in addition to lebanon whatsapp number data 5 million markets and folk music performances, similar intangible cultural heritage markets and craft production will be added to integrate traditional craft elements into more consumption scenarios.
Nowadays, the rise of Internet e-commerce platforms has also opened up new channels for the sales of traditional crafts. Many traditional craft brands and craftsmen have settled in e-commerce platforms such as Taobao, JD.com, and Douyin stores. According to the data of the "Intangible Cultural Heritage E-commerce Consumption Report (2023)", in 2023, the transaction volume of intangible cultural heritage products exceeded 100 billion yuan for the first time, reaching 107.32 billion yuan, a year-on-year increase of 37.7%, which is more than 5 times the growth rate of the total retail sales of consumer goods in the same period. The overall consumption of intangible cultural heritage e-commerce is showing a rapid growth trend.
Traditional crafts are undergoing a profound transformation and revival, driven by the new generation of young people's re-recognition and love of oriental aesthetics and cultural tourism activities in various places. Its cultural and aesthetic values have been innovatively interpreted in modern society. With the help of the tourism market and online sales platforms, the market performance is also becoming increasingly active, showing great development potential.
Summarize
In today's consumer market, young people are making their debut in a unique and eye-catching manner. Their consumption preferences show a distinct duality, enthusiastically embracing the present while looking back fondly at the past. This seemingly contradictory consumption behavior has spawned a strong wave of nostalgia economy.
The nostalgia economy is a combination of emotion and business. For consumers, it is a journey back in time. Objects and scenes that carry childhood laughter and youthful dreams are given new value and meaning. From a business perspective, the nostalgia economy is undoubtedly a blue ocean with unlimited potential. Traditional things are becoming popular again with the help of modern design and marketing methods.