Since the beginning of this year, well-known brands such as Nayuki's Tea, kuwait whatsapp number data 5 million Milk Tea, and Shuyi Herbal Jelly have all reported a large number of store closures. Taking Nayuki as an example, it closed more than 200 stores in 2024, and the total number of store closures exceeded 10%, setting a historical high.
In recent years, competitors in the new tea beverage industry have been expanding rapidly, causing the market to approach saturation. Data shows that the growth rate of the new tea beverage market will be as high as 44.3% in 2023, but the market growth rate may drop to 19.7% in 2024.
If new tea beverage brands want to increase their share of the existing market, they must find ways to maintain their leading position so as not to be easily left behind. In this process, "involution" in various dimensions such as price, products, services, and marketing will be inevitable.
Therefore, many new tea brands regard "intelligence" as a "weapon" to reduce costs and increase efficiency. First of all, intelligent equipment can further improve store efficiency and reduce labor costs.
In recent years, Heytea, Nayuki, Bawang Chaji and others have launched self-developed "smart tea machines". Taking Heytea as an example, it launched 7 "high-tech tea drinking" equipment such as automatic peeling machines and smart scales in 2023, and applied for more than 70 related technical patents.
It is understood that Heytea's automatic peeling machine can reduce the manual peeling time from 15 minutes to about 1 minute, and the peak order processing time is reduced by half compared with before; it can also help bartenders save the trouble of remembering recipes. In the past, a junior tea blender needed at least 1 month of training, but now it can be fully "automated".
