Today, the paradigm is changing. It is no longer us who look for clients, but ivory coast phone number list our future clients who look for us, who, through the Web, try to find optimal and inexpensive solutions to solve their problems. Using keywords, a prospect or future client studies a universe of solutions, partners and rates to present an optimal budget to their department manager or directly to the financial department to deal with technological renovations, developments or new projects.
This is where the battle to appear first in search engines, to gain notoriety on social networks or to stand out in the knowledge of the sector where we develop our business begins. All this, together, generates interest, loyalty and trust on the part of the prospect so that we are the ideal solution to their needs.
Inbound Marketing is a methodology, a set of actions, a way of being proactive in order to provide our prospects with all the information and content necessary for them to choose us and not another Partner. It is a way of maturing our prospects' decisions until they decide to acquire our solutions and services.
First step: create marketing plan and strategies .
This is probably the most difficult step because it is the first and most important. Since we are changing the paradigm, we have to be very clear about where we come from, what we are, how we are, what we want to achieve and where we want to go. We must stop and look inside our organization, how we do things and what things we have to improve to grow. Using a good SWOT analysis and planning an AIDA strategy , we will find what makes us strong and different in our sector and we will find the weapons we will use, the things we have to improve and the set of actions we have to develop to achieve the objectives we want to set ourselves.
Second step: Identify and define our Customer Persona .
Who are our clients and what are they like? What do they do? What do they need? We must constantly analyse our clients to identify patterns and establish action processes to reach them and speak the same language. By knowing them, we know what steps they take and what needs they must meet. We must be prepared to satisfy their curiosity and solve their problems.
Third step: Re-design our website .
When people visit us at our home, we take care of every detail, everything clean and perfect, new flowers and a good atmosphere. The same goes for our website . It has to be clean and clearly express what we are about, be attractive , offer a sincere image that inspires confidence in what we are and what we do. Easy to navigate, perfectly structured so that anyone can visit it, where, when and how they want, but we also have to make sure that we know who visits it, from where, what else has interested them, where they went and if they got what they wanted. We have to make sure that our “house” is easy to find and that it is reached easily and quickly. We have to take into account all the organic SEO positioning factors that make us the first to offer a solution.
Step four: Social Networks .
We have to be where our clients are. Knowing them means knowing where they move, in what environments. Everyone has social networks , creates, shares , comments, investigates. All companies group together by sectors, do networking , discuss their needs, look for solutions. We also have to be there and contribute our grain of sand. We must present ourselves to the world in those channels where our audience is, interact and provide value to create a bond of trust with our prospects, to appear when they need us most.
But here, it is also important to know who visits us, who looks for us, who recommends us, who criticizes us, it is important to analyze how they see us.
