How to respond to Google reviews?
Posted: Wed Dec 11, 2024 8:16 am
Once you’ve taken care of the rules for publishing on your business listing, it’s time to manage your recommendations accordingly. Did you know that your position on Google Maps is influenced not only by the quality or number of customer reviews, but also by your approach to users on the Internet? We’re talking about responses to reviews.
Contrary to appearances, this is a very important element, affecting not only the position of Google Maps, but also the feelings of users towards your company. So how to properly manage opinions?
Response to positive feedback
Response to positive feedback
First of all, remember to respond to every customer review - regardless of whether they left a negative or positive review. What's more, it is especially advisable to respond to those in which customers expressed their dissatisfaction with the company's services. It is worth striving to obtain more information about the problem in such responses, as well as trying to satisfy and compensate the customer for their shortcomings.
Response to negative feedback
Response to negative feedback
In replies, it is worth thanking for providing a reference and writing a short reference to the comment - if it was left by the customer. At the end, it is worth signing. This can be the company name, or your name and surname if you run a sole proprietorship. If the opinions were added in a language other than the one you use in your company on a daily basis, remember to reply in the language in which the comment was written.
Removing a negative review that is not authentic is sometimes not possible because Google does not have enough evidence of its illegality, so as a bonus I will add that it is very important to also respond to fake reviews in order to leave information about the fictitious review. As a result, customers who come across the review will see that it is not authentic.
Reply to fake review
Reply to fake review
What average review is best?
The answer to this question is simple - as high as possible. The more stars displayed on the business card interface, the better. The average rating of the business card is one of the first elements that linkedIn database customers pay attention to. A company profile with low ratings is usually ignored.
Average Google rating
Average Google rating
As a curiosity, I will add that according to tests - profiles with only positive opinions do not enjoy the greatest authority. Subconsciously we know that there are no ideal things, and as a result - there is no place where services are offered that satisfy everyone. Therefore, you do not have to worry if every now and then a negative opinion appears on your company's business card. In such a situation, you should respond to it in a thoughtful manner. Remember not to get carried away, apologize and possibly offer compensation. Do not forget to add that you will do your utmost to ensure that such a situation never happens again. However, if you are sure that the opinion is from a competitor or someone who wants to harm you, inform them that a person with this name has never been served by you.
How to get reviews?
Now that you have learned what reviews are and their value, you have probably asked yourself a question. What can I do to get my company a larger group of reviews that are rich not only in content, but also in photos? Below I have included a few methods that I use during SEO.
Good company reputation
This is the key to success. Ensure the highest quality of every service offered in your company. Try to serve your customers courteously. Always provide them with help and good advice. You must take care of positive feelings of customers towards your company. Thanks to this, they will not only come back to you, but will also be more willing to leave a rating.
Request to add an opinion
You can also get opinions by asking your customers to leave a review. Just remember to do it at the right time. Don't be pushy - no one likes that. You also have to take into account that many users won't do it.
A review mockup will work great here. You can include a link to your business card, a QR code, and review elements. It's a kind of flyer that will make your customers more likely to evaluate your company's activities and services.
Mock-up for opinions
Mock-up for opinions
Many companies operate online. Here, too, you can ask for a review in an interesting way. I recommend preparing a dedicated email that will be sent to satisfied customers. It is best to include a thank you for using the service and a request to leave a review. A link in the form of a button that immediately takes the user to the appropriate window will also work perfectly.
Need help with making a mockup or positioning in Maps? I encourage you to take advantage of our offer.
Why is it worth getting positive feedback?
Positive Google reviews are one of the best ways to attract the attention of potential customers. Nowadays, people like to be sure that something is proven, good and tested. That is why they look for opinions of other users. When browsing your profile, they will come across a lot of interesting information about your company and will be convinced of it. What is more, you will gain their trust. A large number of positive Google reviews will also contribute to increasing the reputation and position of your company on the Internet.
Do you run a local business and are looking for a way to reach your customers?
Choose positioning in Google Maps!
Check out the offer
Higher positions on Google Maps
A GMB profile rich in numerous reviews also means higher positions in maps. It is also important that reviews are added to the profile successively. The more active users are on the company's website, the better.
Surfer Local
Surfer Local
Our KS Agency has created a great tool that allows you to quickly check how many and what quality reviews our competition has. I encourage you to try it out - Surfer Local
The tool will not only show you how many more reviews you should get and what your average rating should be, but it will also help you optimize categories and verify competitors in terms of many ranking factors.
New Review View for Google My Business Profiles
Today, Google reviews have even more value. This is because Google has started to extract review snippets on Google My Business profiles. Users now see not only the number of stars, but also a snippet of the review and information about the number of people who rated the profile similarly.
However, as you can imagine, it's not just about positive reviews. When a company has a lot of negative reviews, the view is really bad.
New review view
New review view
Google Maps can also show on your business card ratings from social networking sites such as Facebook or other sites - Znany Adwokat.
Contrary to appearances, this is a very important element, affecting not only the position of Google Maps, but also the feelings of users towards your company. So how to properly manage opinions?
Response to positive feedback
Response to positive feedback
First of all, remember to respond to every customer review - regardless of whether they left a negative or positive review. What's more, it is especially advisable to respond to those in which customers expressed their dissatisfaction with the company's services. It is worth striving to obtain more information about the problem in such responses, as well as trying to satisfy and compensate the customer for their shortcomings.
Response to negative feedback
Response to negative feedback
In replies, it is worth thanking for providing a reference and writing a short reference to the comment - if it was left by the customer. At the end, it is worth signing. This can be the company name, or your name and surname if you run a sole proprietorship. If the opinions were added in a language other than the one you use in your company on a daily basis, remember to reply in the language in which the comment was written.
Removing a negative review that is not authentic is sometimes not possible because Google does not have enough evidence of its illegality, so as a bonus I will add that it is very important to also respond to fake reviews in order to leave information about the fictitious review. As a result, customers who come across the review will see that it is not authentic.
Reply to fake review
Reply to fake review
What average review is best?
The answer to this question is simple - as high as possible. The more stars displayed on the business card interface, the better. The average rating of the business card is one of the first elements that linkedIn database customers pay attention to. A company profile with low ratings is usually ignored.
Average Google rating
Average Google rating
As a curiosity, I will add that according to tests - profiles with only positive opinions do not enjoy the greatest authority. Subconsciously we know that there are no ideal things, and as a result - there is no place where services are offered that satisfy everyone. Therefore, you do not have to worry if every now and then a negative opinion appears on your company's business card. In such a situation, you should respond to it in a thoughtful manner. Remember not to get carried away, apologize and possibly offer compensation. Do not forget to add that you will do your utmost to ensure that such a situation never happens again. However, if you are sure that the opinion is from a competitor or someone who wants to harm you, inform them that a person with this name has never been served by you.
How to get reviews?
Now that you have learned what reviews are and their value, you have probably asked yourself a question. What can I do to get my company a larger group of reviews that are rich not only in content, but also in photos? Below I have included a few methods that I use during SEO.
Good company reputation
This is the key to success. Ensure the highest quality of every service offered in your company. Try to serve your customers courteously. Always provide them with help and good advice. You must take care of positive feelings of customers towards your company. Thanks to this, they will not only come back to you, but will also be more willing to leave a rating.
Request to add an opinion
You can also get opinions by asking your customers to leave a review. Just remember to do it at the right time. Don't be pushy - no one likes that. You also have to take into account that many users won't do it.
A review mockup will work great here. You can include a link to your business card, a QR code, and review elements. It's a kind of flyer that will make your customers more likely to evaluate your company's activities and services.
Mock-up for opinions
Mock-up for opinions
Many companies operate online. Here, too, you can ask for a review in an interesting way. I recommend preparing a dedicated email that will be sent to satisfied customers. It is best to include a thank you for using the service and a request to leave a review. A link in the form of a button that immediately takes the user to the appropriate window will also work perfectly.
Need help with making a mockup or positioning in Maps? I encourage you to take advantage of our offer.
Why is it worth getting positive feedback?
Positive Google reviews are one of the best ways to attract the attention of potential customers. Nowadays, people like to be sure that something is proven, good and tested. That is why they look for opinions of other users. When browsing your profile, they will come across a lot of interesting information about your company and will be convinced of it. What is more, you will gain their trust. A large number of positive Google reviews will also contribute to increasing the reputation and position of your company on the Internet.
Do you run a local business and are looking for a way to reach your customers?
Choose positioning in Google Maps!
Check out the offer
Higher positions on Google Maps
A GMB profile rich in numerous reviews also means higher positions in maps. It is also important that reviews are added to the profile successively. The more active users are on the company's website, the better.
Surfer Local
Surfer Local
Our KS Agency has created a great tool that allows you to quickly check how many and what quality reviews our competition has. I encourage you to try it out - Surfer Local
The tool will not only show you how many more reviews you should get and what your average rating should be, but it will also help you optimize categories and verify competitors in terms of many ranking factors.
New Review View for Google My Business Profiles
Today, Google reviews have even more value. This is because Google has started to extract review snippets on Google My Business profiles. Users now see not only the number of stars, but also a snippet of the review and information about the number of people who rated the profile similarly.
However, as you can imagine, it's not just about positive reviews. When a company has a lot of negative reviews, the view is really bad.
New review view
New review view
Google Maps can also show on your business card ratings from social networking sites such as Facebook or other sites - Znany Adwokat.