What is Inbound Sales and how it complements Inbound Marketing.
Posted: Wed Dec 11, 2024 5:22 am
In short, current history can be divided into two moments: before the pandemic and after the pandemic. And this has not escaped the attention of the sales area, which has had to modify its marketing strategies and methodologies to adapt to new trends.
In this regard, it is worth remembering that before the arrival of COVID-19, purchases were focused on what brands reflected, that is, we preferred recognized brands and let ourselves be guided by what the store salespeople dictated. But with the expansion of the use of digital media, this changed radically.
Now, the target customer can resolve their doubts about a product themselves; they just need to browse the Internet a little to get what they are looking for.
And this is where Inbound Sales comes into play , not as an independent methodology but as a process that must work hand in hand with Inbound Marketing . This collaboration represents a key point in the success of digital marketing strategies.
For this reason, we have prepared this article for you, where chinese overseas canada phone number data you will learn what Inbound Sales is really about and what its relationship is with Inbound Marketing .
What is Inbound Sales?
Inbound Sales is a methodology that is responsible for adjusting sales processes to the purchasing cycle, focusing especially on customer needs and behaviors.
In this way, since the modern customer prefers to do their own research on the Internet rather than trust the words of a salesperson or promoter, Inbound Sales involves the salesperson making use of digital media in order to generate interesting content for the potential customer.
This is how you can foster a relationship with the potential client where the entire process can occur naturally and spontaneously, without falling under the pressure of feeling like someone is trying to sell you something.
In this method, the seller becomes an advisor , who does not try to close a sale, but rather seeks to start a long and lasting relationship with the client, so he is in charge of resolving doubts, explaining aspects that he does not understand, facilitating transactions; all with the use of digital media.
Stages of Inbound Sales
1. Identify
It consists of the process in which the leads in a database are determined, in order to establish which ones are considered business opportunities that can be closed in sales.
Then, priority should be given to those who are closer to our buyer persona and those who are closer to the purchasing decision.
The rest is passed on to a process called Lead Nurturing , which is handled by the Inbound Marketing team , in which a series of interactions are established with the user to bring them closer to the purchasing decision.
2. Connect
At this stage, the first contact is established with the leads that are considered most important, since they are closer to becoming final customers.
Here you should not act as a simple salesperson, but rather take on the role of an advisor, so you should take into account personalizing the message and being useful to the client.
Remember that in this step you must offer the customer a value proposition that solves their problem, but without pressuring them to purchase your product.
In this regard, it is worth remembering that before the arrival of COVID-19, purchases were focused on what brands reflected, that is, we preferred recognized brands and let ourselves be guided by what the store salespeople dictated. But with the expansion of the use of digital media, this changed radically.
Now, the target customer can resolve their doubts about a product themselves; they just need to browse the Internet a little to get what they are looking for.
And this is where Inbound Sales comes into play , not as an independent methodology but as a process that must work hand in hand with Inbound Marketing . This collaboration represents a key point in the success of digital marketing strategies.
For this reason, we have prepared this article for you, where chinese overseas canada phone number data you will learn what Inbound Sales is really about and what its relationship is with Inbound Marketing .
What is Inbound Sales?
Inbound Sales is a methodology that is responsible for adjusting sales processes to the purchasing cycle, focusing especially on customer needs and behaviors.
In this way, since the modern customer prefers to do their own research on the Internet rather than trust the words of a salesperson or promoter, Inbound Sales involves the salesperson making use of digital media in order to generate interesting content for the potential customer.
This is how you can foster a relationship with the potential client where the entire process can occur naturally and spontaneously, without falling under the pressure of feeling like someone is trying to sell you something.
In this method, the seller becomes an advisor , who does not try to close a sale, but rather seeks to start a long and lasting relationship with the client, so he is in charge of resolving doubts, explaining aspects that he does not understand, facilitating transactions; all with the use of digital media.
Stages of Inbound Sales
1. Identify
It consists of the process in which the leads in a database are determined, in order to establish which ones are considered business opportunities that can be closed in sales.
Then, priority should be given to those who are closer to our buyer persona and those who are closer to the purchasing decision.
The rest is passed on to a process called Lead Nurturing , which is handled by the Inbound Marketing team , in which a series of interactions are established with the user to bring them closer to the purchasing decision.
2. Connect
At this stage, the first contact is established with the leads that are considered most important, since they are closer to becoming final customers.
Here you should not act as a simple salesperson, but rather take on the role of an advisor, so you should take into account personalizing the message and being useful to the client.
Remember that in this step you must offer the customer a value proposition that solves their problem, but without pressuring them to purchase your product.