In this sense, there are two general models: B2B marketing and B2C marketing . The first is directed from business to business and the second from business to consumer.
But, although the main characteristic is who it is aimed at, the truth is that it has other qualities that make them different from each other. Do you want to know what they are? Today we explain them to you here.
What is B2B?
It means “Business to Business”, which in Spanish would be company to company.
It refers specifically to sales that one company makes to another. In this case, the company acts as a supplier, taking into consideration issues such as price, time, company needs, bureaucracy, etc.
Examples of these would be wholesale product chains, IT chinese overseas australia phone number data services aimed at companies, legal consulting services, accounting or financial audits for other companies, among others.
What is B2C?
It stands for “Business to consumer” . In this case, it refers to the business model in which a company sells directly to an end consumer.
Examples of this would be supermarket chains, retail brands of clothing, footwear, food, online education platforms, home services, etc.
Differences between B2B and B2C
1. Sales process
The B2B model requires much more extensive logistics than B2C, due to the sales volume (which is usually higher), distributor management, storage, among others.
Likewise, in the case of B2C, the sale is focused on meeting the immediate needs of consumers, while in B2B, the aim is to create a longer relationship.
Furthermore, in the business-oriented model, the aim is to optimise and rationalise purchases, whereas in the consumer-oriented model, customer emotionality is essential.
2. Ways to communicate
When we have to address consumers, we must use simple and direct language, always appealing to their emotions and personal experiences in order to achieve a connection with them.
On the other hand, when we address companies, although emotions also play an important role, more technical and specific language should be used .
3. Marketing Channels
When a company is going to buy from another company, it usually carries out exhaustive research on the matter, where it can obtain the most detailed information. For this reason, campaigns must be aimed at the transmission of knowledge.
In contrast, in the B2C model, greater importance is given to the brand's values . Although consumers tend to be increasingly informed, thanks to the advances in the use of digital media, marketing strategies must be geared towards showing the values of the brand and the product.
4. Duration and stability in relationships
B2B models seek to create long-term, lasting relationships . It is essential for two companies to have stable links in order to strengthen their negotiations.
And in the B2C model, although a long-term relationship can also be generated (a customer who feels loyal to using the same toothpaste, for example), the truth is that the relationships generated in this case tend to be continuous and temporary.
And now that you know who your product or service is aimed at, planning the campaigns to be carried out will be much easier and more productive. Don't forget that at Kayzen we are specialists in advising and creating the best digital marketing strategies , so you can write to us for support, and we will also give you a free strategy analysis .
