Educational Inbound Marketing: 10 tools you should use
Posted: Wed Dec 11, 2024 5:19 am
Designing and implementing an Educational Inbound Marketing strategy may seem like a lot of work. Above all, because it is an area that must be worked on carefully and in detail.
That is why we can use tools that help us achieve more focused and productive work, but which tools to use?
Today we will teach you 10 tools that can help you in the marketing strategies of your educational institution, so that you can achieve the best results.
Take note so you don't miss any of its qualities!
10 Educational Inbound Marketing Tools
1. Google Search Console
It is a tool that we must have. It allows us to see search analytics and analyze which keywords are being used to find your school and which we can use in inbound marketing strategies .
With this resource you can optimize your website, and you can also use it with other tools such as Analytics and Adwords.
2. MOZ
It is one of the most complete SEO-oriented tools you can find.
What we like most is that in addition to helping us gambling data vietnam phone number optimize our website, it has a large collection of SEO guides that will surely help you put into practice in your school.
3. ActiveCampaing
If you want the best of email marketing, marketing automation, and sales automation/CRM, then you need to have ActiveCampaign.
It's perfect for creating automated processes when it comes to marketing and sales. You'll be able to communicate better with your students and potential students. You'll be able to send them relevant information and create powerful email campaigns.
4. HubSpot
It is a great tool that includes multiple functionalities, among which the SEO and CRM tools stand out .
And how will it help my school? One of the best features it has is that it generates a profile of the person who has interacted with your profile, so you can send them emails and even see if they have already read it.
5. Yoast
It helps you optimize your content for search engines by focusing on keywords to improve the position of the content.
It's a plugin that evaluates the readability of your page and gives it a score. It's updated to reflect Google's algorithm every two weeks, so your school's website SEO will always be up to date.
6. Trello
With Trello you can manage your school's content in a practical and efficient way . Work with a visual system to brainstorm and schedule online content.
It is perfect for your entire school team to be able to manage tasks, as they can assign roles and keep track of them.
It will help you plan and manage your educational inbound marketing strategy together with the entire team in an organized and collaborative way.
7. MarketMuse
It is a tool that, using artificial intelligence, analyzes the content of your website and will suggest best practices so you can follow the right path to good results.
8. Canva
To carry out a good digital marketing strategy, it is necessary to have good visual designs and retain users who visit our website.
With Canva you can generate all kinds of images, videos and other visual resources to use in your educational center's strategies.
9. Mailchimp
It is an email marketing and social advertising tool with which you can automate and manage email campaigns.
You can track the traffic generated, and integrate the platform with other software if you require it.
10. SEMrush
And we couldn't finish this list without mentioning this powerful SEO analysis tool, with which you can perform keyword searches and fully analyze your educational center's website.
With this tool you can see the organic traffic you have received and the paid traffic. In addition, you can view sites similar to yours, whitelist, comparative domain analysis, among others.
Implement these Educational Inbound Marketing tools with the experts
As you can see, there are many tools you can use to position your educational center in the best places and thus increase visits and conversions to students.
So you can't stop trying them. And if you need help, contact us. At Kayzen we are the inbound marketing agency that will give you the helping hand you need to grow exponentially towards success.
In addition, we leave you this guide with which you will learn how to attract and retain your students , you can't miss it!
That is why we can use tools that help us achieve more focused and productive work, but which tools to use?
Today we will teach you 10 tools that can help you in the marketing strategies of your educational institution, so that you can achieve the best results.
Take note so you don't miss any of its qualities!
10 Educational Inbound Marketing Tools
1. Google Search Console
It is a tool that we must have. It allows us to see search analytics and analyze which keywords are being used to find your school and which we can use in inbound marketing strategies .
With this resource you can optimize your website, and you can also use it with other tools such as Analytics and Adwords.
2. MOZ
It is one of the most complete SEO-oriented tools you can find.
What we like most is that in addition to helping us gambling data vietnam phone number optimize our website, it has a large collection of SEO guides that will surely help you put into practice in your school.
3. ActiveCampaing
If you want the best of email marketing, marketing automation, and sales automation/CRM, then you need to have ActiveCampaign.
It's perfect for creating automated processes when it comes to marketing and sales. You'll be able to communicate better with your students and potential students. You'll be able to send them relevant information and create powerful email campaigns.
4. HubSpot
It is a great tool that includes multiple functionalities, among which the SEO and CRM tools stand out .
And how will it help my school? One of the best features it has is that it generates a profile of the person who has interacted with your profile, so you can send them emails and even see if they have already read it.
5. Yoast
It helps you optimize your content for search engines by focusing on keywords to improve the position of the content.
It's a plugin that evaluates the readability of your page and gives it a score. It's updated to reflect Google's algorithm every two weeks, so your school's website SEO will always be up to date.
6. Trello
With Trello you can manage your school's content in a practical and efficient way . Work with a visual system to brainstorm and schedule online content.
It is perfect for your entire school team to be able to manage tasks, as they can assign roles and keep track of them.
It will help you plan and manage your educational inbound marketing strategy together with the entire team in an organized and collaborative way.
7. MarketMuse
It is a tool that, using artificial intelligence, analyzes the content of your website and will suggest best practices so you can follow the right path to good results.
8. Canva
To carry out a good digital marketing strategy, it is necessary to have good visual designs and retain users who visit our website.
With Canva you can generate all kinds of images, videos and other visual resources to use in your educational center's strategies.
9. Mailchimp
It is an email marketing and social advertising tool with which you can automate and manage email campaigns.
You can track the traffic generated, and integrate the platform with other software if you require it.
10. SEMrush
And we couldn't finish this list without mentioning this powerful SEO analysis tool, with which you can perform keyword searches and fully analyze your educational center's website.
With this tool you can see the organic traffic you have received and the paid traffic. In addition, you can view sites similar to yours, whitelist, comparative domain analysis, among others.
Implement these Educational Inbound Marketing tools with the experts
As you can see, there are many tools you can use to position your educational center in the best places and thus increase visits and conversions to students.
So you can't stop trying them. And if you need help, contact us. At Kayzen we are the inbound marketing agency that will give you the helping hand you need to grow exponentially towards success.
In addition, we leave you this guide with which you will learn how to attract and retain your students , you can't miss it!