Hotel positioning in Google Maps - How to overtake the giants?
Posted: Wed Dec 11, 2024 5:18 am
The vast majority of Internet users, when searching for comfortable accommodation in the Google search engine, first want to see photos, description, offer, how much the accommodation costs, directions and opinions of people who have already visited the place. In addition, everyone wants to have all this information at their fingertips. Where can they find it?
Yes, I know what's on your mind, Booking, Trivago, Meteor... If you run a hotel business, you're well aware of how much it all costs and how high the commissions can be. But what if there's an alternative? A solution that will bring you a lot of customers for a fraction of that price? Take a good look at the search results, which usually have Google Maps right at the top .
Google Business Cards View in Local Search Results
Google Business Cards View in Local Search Results
This is where you should start your entire adventure with internet marketing. A properly completed Google My Business profile will allow you to attract new customers and provide them with comprehensive information about the hotel in one place. Importantly, it is a completely free tool available to almost every entrepreneur!
If you don't have your Google Maps listing yet, visit our dedicated article to help you with that and come back here once you've set it up.
Remember that not everyone can set up a Google business card, and the service provider provides clear guidelines on this.
However, if you already have your profile, I invite you to read the rest of the article, from which you will learn how to position your hotel in Google Maps.
Increase your visibility in local search results
Order a free quote!
Your company email *
Phone number
Page address
Content of the inquiry
* I consent to KS Sp. z o. o. (NIP: 6852338589) sending cooperation proposals to the email address I provided and to using it for email communication for marketing purposes. I also consent to being contacted by phone in order to process my offer application.
(read more)
Good Keywords - The Foundation of Hotel Positioning
We can distinguish at least several types of keywords, depending on the type of division we take into account. In the case of the hotel industry and positioning a hotel listing in search results, you must remember the following rules:
the keywords you will be positioning for must be local, i.e. related to a specific place/area, e.g. a luxury hotel in Warsaw, a SPA hotel in Rzeszów or a cheap hotel in Gdańsk,
after entering them, the local package from Google Maps must appear in the search results,
people have to search for them.
That's enough. If you base your hotel positioning on keywords that meet these conditions, you have a good chance of success. Check out how to choose keywords.
The right keywords will help you choose free tools. One of them is Google Search Console, which shows traffic on websites along with information on what keywords are displayed. You can also use Google Trends or simply use the Google search engine.
Technical optimization of the business card
We have a business card and keywords, so let the real fun begin! It is worth starting by checking all the technical aspects of the business card. Why? Because the incorrect functioning of any of its elements can homeowner database lead to a decrease in the number of accommodation bookings. When optimizing the business card, check:
your company name - is it correct,
consistency of your categories with those of your competitors,
correctness of contact details,
opening hours,
links to the site,
opening date,
attributes - in the case of hotels there are really a lot of them,
occurrence of duplicate business cards.
Technical optimization is the first step to increasing the visibility of a hotel. It should be done accurately and in accordance with the actual state.
Hotel positioning order from the Agency
You can optimize your listing yourself. However, you need to be prepared to spend hours searching Google along with a thorough analysis of the competition to draw the right conclusions about categories or other settings.
Hotel business card positioning
We will take care of your Google business card and constantly develop it.
already from
490 PLN
net/monthly
10 links to start
Get the details
I am ordering a free quote
x
The Business Card Positioning Service includes:
Keyword analysis - we will find words that display business cards and are often searched for by your customers.
Competition analysis - we will check exactly how your competitors are promoting themselves on Google Maps and what other marketing channels they are using.
Profile optimization - we will make sure that each section on your business card is correctly completed.
Gaining links to your listing - in the first month, your listing will be turbocharged with 10 links that will help it gain visibility.
Creating content for your business card - we will prepare creative, unconventional content that will attract attention.
Feedback management - we will help you collect feedback from your customers, respond to it and quickly react to any negative comments.
Creating thematic graphics - creating graphics that please the eye is our specialty.
Website analysis and preparation of guidelines - good business card positioning could not take place without proper website optimization.
Locator 360 Package
Reach customers who use Google, Apple, Bing and Targeo maps.
already from
590 PLN
net/monthly
10 links to start
Get the details
I am ordering a free quote
x
The Lokalizer 360 service includes:
Positioning and management of your Google business card (all activities from the business card positioning package).
Establishing or taking over a localization in Apple and its optimization.
Regular Apple location management.
Establishing or taking over a Bing business card and optimizing it.
Regularly manage your Bing listing.
Creation of a Targeo business card along with optimization of available elements or optimization of an existing business card.
Regular data optimization.
If you don't want to waste time that you could spend on hotel management, you can outsource it to us! Thanks to effective positioning, we will improve the visibility of your hotel website and Google business card. Additionally, we will set up a Google Ads or social media campaign - we will choose the actions depending on your needs!
Do you run a hotel and are looking for a way to increase the number of bookings?
Choose positioning in Google Maps!
Check out the offer
Hotel positioning with Localo
However, if you prefer to work on your business card yourself, there are tools that will help you with that. One of them is Localo , which will allow you to:
monitor your hotel's position on Google Maps,
check what actions the competition is taking,
efficiently optimize your business card settings thanks to accurate tips.
Screenshot from Localo
Yes, I know what's on your mind, Booking, Trivago, Meteor... If you run a hotel business, you're well aware of how much it all costs and how high the commissions can be. But what if there's an alternative? A solution that will bring you a lot of customers for a fraction of that price? Take a good look at the search results, which usually have Google Maps right at the top .
Google Business Cards View in Local Search Results
Google Business Cards View in Local Search Results
This is where you should start your entire adventure with internet marketing. A properly completed Google My Business profile will allow you to attract new customers and provide them with comprehensive information about the hotel in one place. Importantly, it is a completely free tool available to almost every entrepreneur!
If you don't have your Google Maps listing yet, visit our dedicated article to help you with that and come back here once you've set it up.
Remember that not everyone can set up a Google business card, and the service provider provides clear guidelines on this.
However, if you already have your profile, I invite you to read the rest of the article, from which you will learn how to position your hotel in Google Maps.
Increase your visibility in local search results
Order a free quote!
Your company email *
Phone number
Page address
Content of the inquiry
* I consent to KS Sp. z o. o. (NIP: 6852338589) sending cooperation proposals to the email address I provided and to using it for email communication for marketing purposes. I also consent to being contacted by phone in order to process my offer application.
(read more)
Good Keywords - The Foundation of Hotel Positioning
We can distinguish at least several types of keywords, depending on the type of division we take into account. In the case of the hotel industry and positioning a hotel listing in search results, you must remember the following rules:
the keywords you will be positioning for must be local, i.e. related to a specific place/area, e.g. a luxury hotel in Warsaw, a SPA hotel in Rzeszów or a cheap hotel in Gdańsk,
after entering them, the local package from Google Maps must appear in the search results,
people have to search for them.
That's enough. If you base your hotel positioning on keywords that meet these conditions, you have a good chance of success. Check out how to choose keywords.
The right keywords will help you choose free tools. One of them is Google Search Console, which shows traffic on websites along with information on what keywords are displayed. You can also use Google Trends or simply use the Google search engine.
Technical optimization of the business card
We have a business card and keywords, so let the real fun begin! It is worth starting by checking all the technical aspects of the business card. Why? Because the incorrect functioning of any of its elements can homeowner database lead to a decrease in the number of accommodation bookings. When optimizing the business card, check:
your company name - is it correct,
consistency of your categories with those of your competitors,
correctness of contact details,
opening hours,
links to the site,
opening date,
attributes - in the case of hotels there are really a lot of them,
occurrence of duplicate business cards.
Technical optimization is the first step to increasing the visibility of a hotel. It should be done accurately and in accordance with the actual state.
Hotel positioning order from the Agency
You can optimize your listing yourself. However, you need to be prepared to spend hours searching Google along with a thorough analysis of the competition to draw the right conclusions about categories or other settings.
Hotel business card positioning
We will take care of your Google business card and constantly develop it.
already from
490 PLN
net/monthly
10 links to start
Get the details
I am ordering a free quote
x
The Business Card Positioning Service includes:
Keyword analysis - we will find words that display business cards and are often searched for by your customers.
Competition analysis - we will check exactly how your competitors are promoting themselves on Google Maps and what other marketing channels they are using.
Profile optimization - we will make sure that each section on your business card is correctly completed.
Gaining links to your listing - in the first month, your listing will be turbocharged with 10 links that will help it gain visibility.
Creating content for your business card - we will prepare creative, unconventional content that will attract attention.
Feedback management - we will help you collect feedback from your customers, respond to it and quickly react to any negative comments.
Creating thematic graphics - creating graphics that please the eye is our specialty.
Website analysis and preparation of guidelines - good business card positioning could not take place without proper website optimization.
Locator 360 Package
Reach customers who use Google, Apple, Bing and Targeo maps.
already from
590 PLN
net/monthly
10 links to start Get the details
I am ordering a free quote
x
The Lokalizer 360 service includes:
Positioning and management of your Google business card (all activities from the business card positioning package).
Establishing or taking over a localization in Apple and its optimization.
Regular Apple location management.
Establishing or taking over a Bing business card and optimizing it.
Regularly manage your Bing listing.
Creation of a Targeo business card along with optimization of available elements or optimization of an existing business card.
Regular data optimization.
If you don't want to waste time that you could spend on hotel management, you can outsource it to us! Thanks to effective positioning, we will improve the visibility of your hotel website and Google business card. Additionally, we will set up a Google Ads or social media campaign - we will choose the actions depending on your needs!
Do you run a hotel and are looking for a way to increase the number of bookings?
Choose positioning in Google Maps!
Check out the offer
Hotel positioning with Localo
However, if you prefer to work on your business card yourself, there are tools that will help you with that. One of them is Localo , which will allow you to:
monitor your hotel's position on Google Maps,
check what actions the competition is taking,
efficiently optimize your business card settings thanks to accurate tips.
Screenshot from Localo