Has this happened to you too?
In fact, many people at this point begin to doubt their capabilities, the marketing strategies designed and even the product; to the point of making mistakes such as offering large discounts, just to bring back customers.
So today we bring you the key points you should keep in mind so you can identify those undecided customers and guide them correctly to the purchase.
How to identify undecided customers?
Generally speaking, an undecided customer is one who abandons their purchase decision, even after having gone through the entire negotiation process.
As an Inbound Marketing agency, we have experience dealing with this type of client; that is why we can tell you that they usually have some characteristics that allow us to identify them:
1. Asks a lot of questions throughout the process. He stays away from generalities, instead wanting to know everything in detail.
2. They want to know absolutely all the alternatives you can offer them.
3. They take a lot of time to make decisions , analyzing all the aspects that you have mentioned to them.
4. A clear sign is the abandonment of the shopping cart, even repeatedly. They may also repeatedly visit a specific page on your website.
5. They evaluate the proposal, but you won't have an gambling data taiwan phone number opinion on it . They shy away from moments where they have to express how they feel, so you won't know if they are being truly receptive or not.
You should know that not all undecided clients have all the characteristics presented, but they must meet at least half of them.
What can cause you to not make the final purchase decision?
While this type of behavior may be due to the client's personality traits, it is true that some issues can influence indecision:
1. You don't trust the seller.
We have all felt uncomfortable with a salesperson at some point. This situation can trigger a strong refusal to buy (even if you like and need the product or service).
2. They have no interest in the product .
This aspect is important because there are some website visitors who are just passing through, but have no intention of purchasing.
3. You feel invaded by the seller.
If you ask too many questions or pressure a prospect to buy, they may feel overwhelmed and abandon the process.
4. You do not have adequate information.
You may feel that the information provided does not fully respond to your needs and pains.
With the causes identified, you can take action to convert that undecided customer into a loyal customer. How to do it? We'll explain.
Tips to convert undecided customers into satisfied customers
1. Don't try to be dominant
Undecided customers need time to make a purchasing decision, so you need to be as flexible and patient as possible.
You need to give him some power over the negotiation; don't try to impose things, because he'll run away.
2. Offer variety
When these customers only have one option to choose from, they feel pressured and end up giving up on the purchase.
So it is best to offer him at least three options so he can evaluate them and choose the one he likes. This way he will feel more relaxed because his needs and opinions will be taken into account.
3. Listen very carefully
In any negotiation, listening to your clients is a key part of being able to close deals. And with this type of client, it is even more important.
You can ask them questions (but not too many) about their needs, inquire about their pain points or simply pay attention to their words, in order to be able to handle the entire process well.
4. Show him confidence
Undecided customers often have many doubts, and as sellers we must convey confidence in the proposal and the product or service.
If we don't do this, and we also show insecurities or are not firm in our approach, the client will notice and will not buy because they will not be confident that our proposal will solve their problems or needs.
Rely on an inbound marketing agency to better manage your undecided customers.
Remember that an undecided customer is not an impossible customer; although it may be a little more difficult, if you have patience and use the advice we have left you, you will surely be able to turn them into satisfied customers. And if you need help to improve your sales, at Kayzen, we are the best inbound marketing agency , where we can give you the best advice, request a free strategy analysis and let's start growing your brand.
