Guest Author
July 2, 2021
Email Marketing
People will unsubscribe understanding cayman islands phone numbers from your email list. It's inevitable, but in moderation it's not a problem. The average unsubscribe rate on an email list is around 0.17%. Of course, that number varies slightly based on your industry and how often you message your subscribers.
If your list is dropping faster than the number of subscribers you’re gaining, you need to take action. This post will share seven strategies you should follow to reduce your unsubscribe rate and ensure a successful email marketing campaign .
1. Segment your items
One common mistake newbies make is sending the same email to everyone on your list all the time. The problem with this approach is that you end up sending content that doesn't align with your subscribers' interests. At this point, you can expect your unsubscribe rate to go off the charts.
To prevent this problem, group your recipients by specific characteristics so that you can send targeted emails to each group. This practice is called list segmentation.
Source: Medium
Source: Medium
Let's say you run an online fashion store. Instead of sending a single email to both men and women, you could send separate emails for each segment. If you're a pet store, you could send different emails to cat owners and dog owners.
You can see the logic and utility of this approach.
In addition to customer characteristics, there are other ways you can segment your list. For example, you can monitor member actions on and off your Page using a lead nurturing tool. You can then differentiate between those who are simply looking for products and those who are willing to make a purchase.
You can also segment based on your subscribers’ needs. For example, Ferguson asked subscribers directly about the types of emails they wanted to receive:
