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Posted: Mon Dec 09, 2024 10:32 am
Creating a website for your business is a fundamental step towards digitalization and certainly brings positive results in the long term.
Without a doubt, this decisive moment of design and construction is also full of uncertainties and doubts, especially if you are the Project Manager yourself, just think that it takes 3 to 6 months to complete a website!
And if building a new site is not easy, the work is not finished once it is ready, in fact, the next step is the LAUNCH, that is, you have to plan a series of activities that bring visitors to the site.
Launching your website is a bit like celebrating a birth and it is a golden thailand mobile phone numbers database moment to exploit to create some interest around your company, you can't miss it. So let's see how to hang this ribbon outside your company...
11 Tips for Launching a New Website in Style
1) Don't be a perfectionist
The temptation is to launch your site ONLY when everything is absolutely perfect and ready for visitors… wrong!
There are several reasons why you should launch your site as soon as possible:
Indexing times : Google, like other search engines, takes a while to index a website and for this reason, the sooner you launch it, the sooner you will be found in search results.
Unnoticeable errors : During the design phase, there are errors or oversights that you and your web developer will not notice. Often, it is the customers themselves who can make you understand the site's malfunctions, it's part of the game. So only once launched will you be able to really improve the site.
Delay means loss : The longer you go without a website, the more customers you lose, so launch as soon as possible.
Idea
Even if you have to put the site live soon, remember that your site must have the essential pages in place, such as the contact page and the products/services page. In fact, you cannot risk scaring away potential customers due to lack of information.
So you have to find a balance between a perfect site and an incomplete site.
2) Keywords
In an ideal world, before you write your website content, you should have done some keyword research to find the best keywords to use, this gives you an idea of what buyers are looking for on search engines when they need your product or service.
For the purpose of launching, you can also do a minimal research, to make sure you are in the right direction.
Idea
Use free tools to find out the volumes of the keywords to consider and also to find suggestions, such as Keywordtool.io or Seotoolchat and also worth mentioning is everyone's favorite, the Google Keyword Planner accessible through the AdWords account.
3) SEO
SEO (Search Engine Optimization), means optimization for search engines. Again, ideally you should have done optimization at least for the pages you have published. This consists for example in the insertion of external links, in a good structure of internal links, in the use of keywords and in the insertion of Meta tags, which are additional information that help search engines understand what our web pages are about.
Idea
Inserting Meta tags into your pages is essential to help indexing, it's easier than it seems.
There are several ways to do this, but if you don't have any knowledge of HTML, you should look for plugins for your site that allow you to insert tags quickly and easily, such as SEO Yoast for WordPress sites.
In addition to the meta title and meta description, you should add the ALT tag to your images, a descriptive text about the images themselves. This is a good practice not only to allow blind people to understand what an image represents, but also to position yourself in image search.
4) Google Search Console
Google Search Console or as it was formerly called Google Webmaster Tools is a free platform that Google makes available, through which you can perform a series of actions.
Here's what to do specifically when launching a site:
First you need to add a new property, that is, add your site. Then you will be asked to verify the property, either by inserting a Verification Tag or other methods, such as verification through Google Analytics, following the wizard is actually very easy.
Without a doubt, this decisive moment of design and construction is also full of uncertainties and doubts, especially if you are the Project Manager yourself, just think that it takes 3 to 6 months to complete a website!
And if building a new site is not easy, the work is not finished once it is ready, in fact, the next step is the LAUNCH, that is, you have to plan a series of activities that bring visitors to the site.
Launching your website is a bit like celebrating a birth and it is a golden thailand mobile phone numbers database moment to exploit to create some interest around your company, you can't miss it. So let's see how to hang this ribbon outside your company...
11 Tips for Launching a New Website in Style
1) Don't be a perfectionist
The temptation is to launch your site ONLY when everything is absolutely perfect and ready for visitors… wrong!
There are several reasons why you should launch your site as soon as possible:
Indexing times : Google, like other search engines, takes a while to index a website and for this reason, the sooner you launch it, the sooner you will be found in search results.
Unnoticeable errors : During the design phase, there are errors or oversights that you and your web developer will not notice. Often, it is the customers themselves who can make you understand the site's malfunctions, it's part of the game. So only once launched will you be able to really improve the site.
Delay means loss : The longer you go without a website, the more customers you lose, so launch as soon as possible.
Idea
Even if you have to put the site live soon, remember that your site must have the essential pages in place, such as the contact page and the products/services page. In fact, you cannot risk scaring away potential customers due to lack of information.
So you have to find a balance between a perfect site and an incomplete site.
2) Keywords
In an ideal world, before you write your website content, you should have done some keyword research to find the best keywords to use, this gives you an idea of what buyers are looking for on search engines when they need your product or service.
For the purpose of launching, you can also do a minimal research, to make sure you are in the right direction.
Idea
Use free tools to find out the volumes of the keywords to consider and also to find suggestions, such as Keywordtool.io or Seotoolchat and also worth mentioning is everyone's favorite, the Google Keyword Planner accessible through the AdWords account.
3) SEO
SEO (Search Engine Optimization), means optimization for search engines. Again, ideally you should have done optimization at least for the pages you have published. This consists for example in the insertion of external links, in a good structure of internal links, in the use of keywords and in the insertion of Meta tags, which are additional information that help search engines understand what our web pages are about.
Idea
Inserting Meta tags into your pages is essential to help indexing, it's easier than it seems.
There are several ways to do this, but if you don't have any knowledge of HTML, you should look for plugins for your site that allow you to insert tags quickly and easily, such as SEO Yoast for WordPress sites.
In addition to the meta title and meta description, you should add the ALT tag to your images, a descriptive text about the images themselves. This is a good practice not only to allow blind people to understand what an image represents, but also to position yourself in image search.
4) Google Search Console
Google Search Console or as it was formerly called Google Webmaster Tools is a free platform that Google makes available, through which you can perform a series of actions.
Here's what to do specifically when launching a site:
First you need to add a new property, that is, add your site. Then you will be asked to verify the property, either by inserting a Verification Tag or other methods, such as verification through Google Analytics, following the wizard is actually very easy.