Amazon and SEO: How to position your products to sell more?
Posted: Mon Dec 09, 2024 10:14 am
Amazon has become the marketplace par excellence thanks to the trust it conveys to users when making their purchases. However, there are so many similar products that positioning is not easy. This is why SEO becomes essential.
The better positioned a product is, the more visible it will be, and the more visibility it has, the more it will sell.
But how do you rank well on Amazon? Here are some tips.
SEO aspects to consider on Amazon
It is essential to fill out all the fields that Amazon asks you to fill out when you upload a product, since Google takes them all into account.
Product Title
This must be clear, direct and contain the keywords that users are searching for. It is important that it contains the material, brand, size, colour… For example: Red Fragor Lunch Box, X by X cm.
Product Description
This has to be as detailed as possible, this way, the product will be easy for the user to find. In addition, it should contain the keywords by which you want to be found. For example, if you sell glass cups, this should be your keyword.
Images
Images are very important for Amazon, as they are the way they show the user what a product looks like. They must be larger than 1,000px so that the platform can optimize them correctly. In addition, they must be uploaded with the name of the product and the brand and must have an alt attribute, as this benefits positioning.
Search Terms
Amazon only allows you to choose 5 search terms, so we must make sure not to repeat them and choose the most appropriate ones for the online store and the product.
Categorization
The category chosen for the product or brand is essential for the search terms.
Offers and discounts
When you include offers and discounts on your products, Amazon considers them more relevant and ranks them better.
Customer reviews
Customer recommendations and ratings are what make a product climb the rankings. The more stars it has, the more recommended it is by Amazon.
How to choose the best keywords?
There are certain criteria within the platform to list of telegram users in cambodia choose the best keywords.
Concrete, concise and specific words : Amazon is in multiple languages, which is why we must find the keywords that best fit the product description.
Think like the customer : That is, think about how you, as a customer, would search for your product, and this will give you a clue as to how your customer will do it.
Bet on longtail keywords : Normally, it is easier to position long keywords than short keywords, since the latter are much more used.
Keyword repetition : The more times your keyword is repeated, the more likely you are to rank. However, Amazon, like Google, also penalizes you if you use it too many times. Between 4 and 5 times will be enough.
Rely on tools to find the best keywords : For example, tools like SEMRush or Google Adwords are ideal for finding these keywords, making a comparison with your competition.
The better positioned a product is, the more visible it will be, and the more visibility it has, the more it will sell.
But how do you rank well on Amazon? Here are some tips.
SEO aspects to consider on Amazon
It is essential to fill out all the fields that Amazon asks you to fill out when you upload a product, since Google takes them all into account.
Product Title
This must be clear, direct and contain the keywords that users are searching for. It is important that it contains the material, brand, size, colour… For example: Red Fragor Lunch Box, X by X cm.
Product Description
This has to be as detailed as possible, this way, the product will be easy for the user to find. In addition, it should contain the keywords by which you want to be found. For example, if you sell glass cups, this should be your keyword.
Images
Images are very important for Amazon, as they are the way they show the user what a product looks like. They must be larger than 1,000px so that the platform can optimize them correctly. In addition, they must be uploaded with the name of the product and the brand and must have an alt attribute, as this benefits positioning.
Search Terms
Amazon only allows you to choose 5 search terms, so we must make sure not to repeat them and choose the most appropriate ones for the online store and the product.
Categorization
The category chosen for the product or brand is essential for the search terms.
Offers and discounts
When you include offers and discounts on your products, Amazon considers them more relevant and ranks them better.
Customer reviews
Customer recommendations and ratings are what make a product climb the rankings. The more stars it has, the more recommended it is by Amazon.
How to choose the best keywords?
There are certain criteria within the platform to list of telegram users in cambodia choose the best keywords.
Concrete, concise and specific words : Amazon is in multiple languages, which is why we must find the keywords that best fit the product description.
Think like the customer : That is, think about how you, as a customer, would search for your product, and this will give you a clue as to how your customer will do it.
Bet on longtail keywords : Normally, it is easier to position long keywords than short keywords, since the latter are much more used.
Keyword repetition : The more times your keyword is repeated, the more likely you are to rank. However, Amazon, like Google, also penalizes you if you use it too many times. Between 4 and 5 times will be enough.
Rely on tools to find the best keywords : For example, tools like SEMRush or Google Adwords are ideal for finding these keywords, making a comparison with your competition.