You can send this campaign to non-active customers directly, so since you’re segmenting your audience, you can tailor your message to this specific group.
Send a promotion like “We miss belgium phone numbers you” via text or email. Come this week and get 25% off your entire order.”
I haven't seen you for a long time.
Don't be a stranger to anyone.
Let's catch it.
Do you remember us?
Please come back.
We want you back.
Go back to receive [Promotion details]
summarize
Lost customers can represent a greater value to your business than cold prospects because they are engaged with your brand and it’s cheaper and easier to sell them.
But as with cold calls, some are more valuable than others, so you should focus your marketing efforts on re-engagement.
Once you define your customer segments, you can tailor your return marketing campaigns to reach out to lost customers with the most relevant offers and personalized incentives based on their reasons for leaving and their needs.
Author Bio : Sonika Aggarwal is an experienced content marketer and digital strategist with 5+ years of experience in the SaaS industry covering customer experience, customer satisfaction, customer satisfaction, and NPS.
