What is Cost Per Impression (CPM) and Why It Matters

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Defining Cost Per Impression (CPM)
CPM (Cost Per Mille) is the price you pay for 1,000 ad impressions. It’s commonly used in display advertising, including Google Ads, YouTube, and Meta platforms. It's a key metric for brand awareness campaigns.

When to Use CPM Campaigns
If your goal is exposure—not immediate clicks—CPM is ideal. Use it for launching products, boosting recognition, or storytelling-based campaigns. Shoop or other online stores often use CPM to shop build early interest before a product drop.

Average CPM Rates by Platform
Rates vary by industry and channel. For example, Facebook’s average CPM is around $7–$12, while YouTube is higher. Monitor rates weekly to stay competitive and avoid overspending during peak periods.

Optimizing CPM for Results
Use high-quality creative, laser-focused audience targeting, and frequency caps to avoid ad fatigue. Retarget those who saw your CPM campaigns with conversion-focused ads to increase ROI.