Using SMS Coupons to Drive eCommerce Sales

[tmonower958]

Why SMS Marketing Still Works
SMS boasts a 98% open rate, making it one of the most powerful direct marketing tools for eCommerce. Unlike email, SMS messages are seen within minutes. For Shoop and similar platforms, SMS coupons offer a fast way to re-engage users and drive instant sales.

Crafting High-Converting SMS Coupons
To be effective, your SMS message should be short, timely, and benefit-driven. Include urgency (e.g., “Flash Sale – 20% Off Until Midnight”), a clear call-to-action, and a mobile-friendly link. Use shop personalization like first names or product categories for better conversion.

Segmenting Your SMS List for Better ROI
Don’t blast coupons to your entire list. Instead, segment by purchase behavior, location, or loyalty status. Shoop sellers can send unique codes to first-time buyers, lapsed customers, or VIP users, making offers feel more exclusive and relevant.

Compliance and Automation Tools
Use SMS marketing platforms like Klaviyo, Postscript, or Attentive to manage opt-ins and ensure legal compliance (TCPA, GDPR). Shoop stores can automate SMS flows based on abandoned carts, holidays, or limited-time offers for consistent revenue boosts.