Marketing Hub platforms that include marketing contacts allow you to choose which contacts to bill. The billing cycle for paid contacts is monthly; therefore, remember to check and monitor every month that the number of billed contacts has not exceeded the threshold set by your contract. Therefore, keep your contact base clean; create lists of “unsubscribed”, “hardbounce” and maybe even “not in target” contacts and, after a final check, delete them from the platform to make room for new recruits! - If Hubspot makes me pay for it, I will find a way not to do it
4. Hide your content from search engines
Any company that has Hubspot will upload a lot of materials to the platform over time, whether they are images for content creation, videos to publish in an email, infographics, white papers and brochures. Always remember to make the contents that you expect to be downloaded only by those who fill out a form unindexed , otherwise they could be visible directly on search engines and would not generate leads! - Too easy like this
5. Monitor your website traffic with the Prospect tool
One of the most interesting tools in the entire Hubspot suite is undoubtedly the Prospects tool : once under everyone's eyes, today it is always present but only more hidden.
Prospects are visitors to our site who have not yet converted on a form. So how do we get information about these contacts? The prospect tool, through the Hubspot tracking code, analyzes the IP address for each page viewed, and shows as output the public information of the company connected to the visitor's IP. We will thus have a list in order of pages viewed of the main companies that browse our site. – Stalker who plays ahead
6. Share your Meeting calendar and wait effortlessly
Imagine one of those days so full of work that you can't get through the really important things. You get to the evening and you realize that without any effort you have two new appointments scheduled for the following week, in view of the closing of the annual budget. It's not a fairy tale, with Hubspot's meeting tool it is possible. Allow your future customers to work for you. Very effective if inserted within nurturing emails, even better if an automatic workflow. Remember that they must be hot leads, consult the activity log within france telegram mobile Phone Number listthe contact card to find out more; they will be the ones to book a slot on your calendar. Happy first appointment! - Today I don't feel like working
7. Customize the domain of downloadable content
This trick looks at a lot of detail, but we know that the user experience must be safeguarded, and we marketers must do everything in our power to preserve it. Inside the settings, in the Website à Pages section, it is possible to change the hosting domain of our contents, or the url with which they are published, and replace it with one of our subdomains that we have previously connected to the platform.
Your domain will then be personalized, and your company name will be visible in the URL. By default, Hubspot provides a generic “hubspotcontent”, which is not very elegant. Quality is in the details, and a personalized URL is definitely a touch of style – What is this tackiness?
8. Automate the lifecycle stage of your contacts
If you have a marketing pro or sales pro suite, you will be able to automate some processes that will be very useful to you. One of these is definitely the advancement of the lifecycle stage of your contacts. First of all, you need to establish and set the parameters that identify the target we want to reach . Make sure you use the information in your possession or that is given to you by the contact when filling out the forms. If these contacts correspond, for information, to our target, the contact will go from Lead to Marketing Qualified Lead (MQL) and, if it reacts positively to an initial commercial approach, it advances the Lifecycle stage to Sales Qualified Lead (SQL). Keeping the marketing funnel of your contact database monitored and updated will help you and your business grow! – We will learn to walk
