Connecting with customers through innovation
Posted: Mon Dec 09, 2024 7:15 am
In 2021, Coca-Cola announced that it would be increasing investment in consumer-facing marketing. They also announced that they would be focusing more on innovation, including projects to increase brand love and consumer loyalty. The brand said it would begin to direct its energy toward fostering unique experiences both online and in-person.
Since that announcement, Coca Cola has partnered with London Fashion Week and supermodel Kate Moss. The aim was to reinforce the company's image as an attractive brand and associate the brand with beauty and confidence.
Another project that Coca-Cola undertook was the opening of a flagship store in London. The store sells soft drinks, of course, but also clothing and accessories. It also offers gambling data japan a variety of flavours in addition to traditional cola, some of which are only available for a limited time, such as the “Intergalactic” flavour that tastes like outer space. There is a bar serving non-alcoholic cocktails. The store even allows customers to design their own custom cans.
Although similar stores already existed in the United States, this is the first of its kind to open in Europe. In-person experiences have advantages that traditional advertising does not offer: they connect with the community and create positive memories of the brand.
When there are so many competing soft drink brands, some of which are almost identical in taste to Coca-Cola, the company must find creative ways to differentiate itself. So far, the emphasis on connecting with customers through experiences has been successful. Sales are strong, the London store is popular, and many people are buying products to demonstrate their loyalty and preference for the brand.
Marketing can take many forms. The specialization in Audiovisual and Multimedia Communication and the Master's Degree in Marketing Management sponsored by FUNIBER can help you learn more.
Since that announcement, Coca Cola has partnered with London Fashion Week and supermodel Kate Moss. The aim was to reinforce the company's image as an attractive brand and associate the brand with beauty and confidence.
Another project that Coca-Cola undertook was the opening of a flagship store in London. The store sells soft drinks, of course, but also clothing and accessories. It also offers gambling data japan a variety of flavours in addition to traditional cola, some of which are only available for a limited time, such as the “Intergalactic” flavour that tastes like outer space. There is a bar serving non-alcoholic cocktails. The store even allows customers to design their own custom cans.
Although similar stores already existed in the United States, this is the first of its kind to open in Europe. In-person experiences have advantages that traditional advertising does not offer: they connect with the community and create positive memories of the brand.
When there are so many competing soft drink brands, some of which are almost identical in taste to Coca-Cola, the company must find creative ways to differentiate itself. So far, the emphasis on connecting with customers through experiences has been successful. Sales are strong, the London store is popular, and many people are buying products to demonstrate their loyalty and preference for the brand.
Marketing can take many forms. The specialization in Audiovisual and Multimedia Communication and the Master's Degree in Marketing Management sponsored by FUNIBER can help you learn more.