The Community Manager: the job of the 21st century
Posted: Mon Dec 09, 2024 7:11 am
Nowadays, social media is an essential part of companies that want to maintain or achieve success. This is just one of the reasons why the figure of the Community Manager is born in the business world.
A Community Manager is a professional in the management of a company's social networks and communication channels. It is a job that should not be underestimated. Large companies from different sectors are betting on this new way of communicating with the modern customer. The spam database actions of the Community Manager or CM are not limited to creating an account on each social network. As its name indicates, it works with the community, in this case the clients or potential clients, this being another marketing channel.
CMs are responsible for a brand's presence on social media and the perception of the brand on the Internet. They are responsible for building, maintaining and improving the relationship and loyalty with the public.
The Community Manager 's duties include monitoring. This involves researching opinions about the brand, its products and the competition.
Another function of the CM is to keep the company active on social media. It is necessary that they have the ability to manually respond to complaints, preventing the discontent from spreading and affecting the brand image. Here, problem solving is combined with efficiency and creativity. Responses must be fast and creative, creating a feeling of closeness to the consumer. In general, intrusive advertising is not appreciated by users on social media. It is preferable to manage communication through this medium with a more friendly and close tone.
Companies and their employees and managers must constantly update themselves. That said, FUNIBER sponsors education on business and design, with programs such as the Master's Degree in Marketing Management , the Master's Degree in Digital Marketing and Big Data , and the Specialization in Business and International Trade.
A Community Manager is a professional in the management of a company's social networks and communication channels. It is a job that should not be underestimated. Large companies from different sectors are betting on this new way of communicating with the modern customer. The spam database actions of the Community Manager or CM are not limited to creating an account on each social network. As its name indicates, it works with the community, in this case the clients or potential clients, this being another marketing channel.
CMs are responsible for a brand's presence on social media and the perception of the brand on the Internet. They are responsible for building, maintaining and improving the relationship and loyalty with the public.
The Community Manager 's duties include monitoring. This involves researching opinions about the brand, its products and the competition.
Another function of the CM is to keep the company active on social media. It is necessary that they have the ability to manually respond to complaints, preventing the discontent from spreading and affecting the brand image. Here, problem solving is combined with efficiency and creativity. Responses must be fast and creative, creating a feeling of closeness to the consumer. In general, intrusive advertising is not appreciated by users on social media. It is preferable to manage communication through this medium with a more friendly and close tone.
Companies and their employees and managers must constantly update themselves. That said, FUNIBER sponsors education on business and design, with programs such as the Master's Degree in Marketing Management , the Master's Degree in Digital Marketing and Big Data , and the Specialization in Business and International Trade.