The importance of communication that focuses on emotion;
Communication as teamwork and delegation;
The fundamental role of Lead Nurturing;
Finding the distinctive element to set up an effective marketing strategy.
If we had to describe Mad Men, three words would be enough: advertising, dream, Don Draper. The AMC series that brought to the big screen one of the most evocative worlds of the common imagination - the American advertising agency of the 60s - has not only had a profound impact on our culture, but also and above all on Marketing.
Matthew Weiner's masterpiece has in fact fascinated, and still fascinates, generations estonia whatsapp number data 5 million of creatives. Episode after episode, it is difficult not to be captured by the sparkle of the American dream, by the lifestyle of the advertising people of the time (of which Mad Men offers a brilliant and ever-accurate portrait) and above all by the lessons in communication, accounting and creativity that Don Draper (played by a wonderful Jon Hamm in a state of grace) imparts to colleagues and clients.
Among all, 5 iconic moments from the series can help us better understand some mechanisms of Marketing and inspire us in our daily work.
1.“Advertising is about one thing: happiness”
“Advertising is all about one thing: happiness. And do you know what happiness is? Happiness is a new machine, it’s freeing yourself from fear, it’s a billboard that jumps out at you and shouts at you that whatever you do is well done and that you’re okay.”
With this sentence - taken from the first episode of the first season of the series - the protagonist Don Draper wants to make us understand something fundamental: advertising leverages emotion and the idea that a particular product or service is actually capable of making us happy, of solving all our problems, of making us feel "right", of guaranteeing our success.
In Marketing and communication, in general, happiness is the communicator's focal point towards the outside: the promise that a specific pain will correspond to a gain , that we are able to give an answer to the question that our public has been asking for a long time and to which only we, with our Value Proposition, are able to answer.
So , lesson number 1: whatever your marketing strategy, don't underestimate the power of happiness.
2. “It's like saying that someone loves cats and can afford to talk about true love”
This phrase - taken from the seventh episode of the first season of Mad Men - concerns the fundamental aspect that skills cover. How many times do we tend to do the one man show , forgetting to work in a heterogeneous team? In Marketing, teamwork wins: no one scores alone, you need the right pass at the right time to get to the touch down .
So, as much as I love Social Media, spending half my time on TikTok doesn’t make me a Social Media Specialist. Likewise, having watched “The Wolf of Wall Street” (even multiple times – five, in my case) doesn’t make me a successful Broker.
Learning to delegate is a winning strategy: letting specialists within our teams suggest activities that are useful for achieving certain objectives not only allows us to learn from others, but also prevents us from making promises that we cannot keep.
So , lesson number 2: if you love cats, just love cats. Or study and improve your skills so you can become a veterinarian someday.
