What is product placement and how does it benefit brands?
Posted: Mon Dec 09, 2024 7:08 am
One of the most widely used and long-standing advertising strategies in history is product placement . This technique is highly effective when it comes to positioning a brand. There are currently many ways to promote a product or service, but product placement is a technique that has proven to be infallible over several decades.
In Spanish it is known as product placement. This technique consists of introducing a product or brand into an audiovisual product. In this line we see product placement in movies, video games, television programs, series and music videos. The clearest example is a main character in a female database movie using an iPhone . It is not a random action, but rather a voluntary and well thought out action to position these products and relate them to a lifestyle and personality.
Types of product placement and benefits
There are two types of product placement: passive and active product placement. On the one hand, passive placement introduces the product into the scene as part of the context. The character interacts directly with the product but is part of the environment where the scene takes place. On the other hand, in active product placement , the character interacts with the product. He uses it or talks about it directly.
The advantages for brands of using this strategy are many and very influential in the market. Among the benefits of product placement we can find the following:
Mass exposure, reaching millions of people depending on the audiovisual product in which product positioning is used
It is a non-intrusive advertising and well received by the consumer.
The cost of advertising production is lower than other strategies.
It is a tactic to relate a certain product with a lifestyle represented by a character with whom consumers identify.
FUNIBER , for its part, sponsors numerous university programs in the business area in order to train professionals. Some of these programs include the Master in Business Administration and Management (MBA) and the Master in Strategic Management .
Source: Product Placement: What is it and how does its application benefit brands?
In Spanish it is known as product placement. This technique consists of introducing a product or brand into an audiovisual product. In this line we see product placement in movies, video games, television programs, series and music videos. The clearest example is a main character in a female database movie using an iPhone . It is not a random action, but rather a voluntary and well thought out action to position these products and relate them to a lifestyle and personality.
Types of product placement and benefits
There are two types of product placement: passive and active product placement. On the one hand, passive placement introduces the product into the scene as part of the context. The character interacts directly with the product but is part of the environment where the scene takes place. On the other hand, in active product placement , the character interacts with the product. He uses it or talks about it directly.
The advantages for brands of using this strategy are many and very influential in the market. Among the benefits of product placement we can find the following:
Mass exposure, reaching millions of people depending on the audiovisual product in which product positioning is used
It is a non-intrusive advertising and well received by the consumer.
The cost of advertising production is lower than other strategies.
It is a tactic to relate a certain product with a lifestyle represented by a character with whom consumers identify.
FUNIBER , for its part, sponsors numerous university programs in the business area in order to train professionals. Some of these programs include the Master in Business Administration and Management (MBA) and the Master in Strategic Management .
Source: Product Placement: What is it and how does its application benefit brands?