Repeated newsletters build a brand
Posted: Mon Dec 09, 2024 7:08 am
Repeated newsletters build a brand: regular information through newsletters is not just about open rate or click rate , but also strengthens the PR of your brand or service .
In general, email newsletters are among the most profitable sales tools, especially if we look at them through the prism of the simple price/performance ratio equation .
Of course, this is true if you prepare your newsletters with great care, have a well-prepared (and regularly updated!) database, and are able to segment your contacts and personalize the email itself.
What and how to measure in the newsletter
Modern emailing tools (such as Mailchimp) have france telemarketing their own reporting systems that will give you accurate data and measurements about how many emails were opened for your newsletter ( open rate ), what was the total and most frequent clicks ( click rate ).
With the correct settings, you will also get other data that is important for your marketing , such as the time, place and device from which the email was opened (for example, whether it was a mobile or desktop computer), how many undelivered emails were received, how many unsubscribed contacts (bounce rate), etc. It is then important to add other metrics from Google Analytics to these statistics (we also write about this in more detail in the articles How and what to measure on your website I. and How and what to measure on your website II. ). There you will then find out how long the client was on your website, what else they viewed and purchased, or whether they actually read what you wanted them to read.
How and what to measure on your website I.
Read the article
Company magazine
A company magazine is a completely different discipline than a newsletter. If you decide to publish your own magazine, you should answer a few basic questions, the first and most important of which is: "If someone sent me such a magazine, would I read it?"
In general, email newsletters are among the most profitable sales tools, especially if we look at them through the prism of the simple price/performance ratio equation .
Of course, this is true if you prepare your newsletters with great care, have a well-prepared (and regularly updated!) database, and are able to segment your contacts and personalize the email itself.
What and how to measure in the newsletter
Modern emailing tools (such as Mailchimp) have france telemarketing their own reporting systems that will give you accurate data and measurements about how many emails were opened for your newsletter ( open rate ), what was the total and most frequent clicks ( click rate ).
With the correct settings, you will also get other data that is important for your marketing , such as the time, place and device from which the email was opened (for example, whether it was a mobile or desktop computer), how many undelivered emails were received, how many unsubscribed contacts (bounce rate), etc. It is then important to add other metrics from Google Analytics to these statistics (we also write about this in more detail in the articles How and what to measure on your website I. and How and what to measure on your website II. ). There you will then find out how long the client was on your website, what else they viewed and purchased, or whether they actually read what you wanted them to read.
How and what to measure on your website I.
Read the article
Company magazine
A company magazine is a completely different discipline than a newsletter. If you decide to publish your own magazine, you should answer a few basic questions, the first and most important of which is: "If someone sent me such a magazine, would I read it?"