We are talking about email marketing.
While there’s a lot of buzz in the marketing world today about social media, SEO, and video, the numbers prove that email marketing continues to deliver results, regardless of industry.
In this article, you will find 31 email marketing statistics that show you how popular this channel is and how marketers can leverage it to achieve their goals.
We’ll also give you some practical tips to improve your email marketing strategy in 2022.
Email: How Users Use It
Email Marketing: How Marketers Do It
What is the user behavior towards marketing emails?
Email open, conversion and click-through rates
3 Email Marketing Strategies That Work
Email Marketing Trends in 2022
Email: How Users Use It
Over 90% of people between the ages of 15 and 64 use email regularly ( Statista , 2022)
By the end of 2022, there will be more than 4 million email accounts globally ( Statista , 2022)
99% of users check their email every day (Optinmonster, 2020)
More than half of users prefer brands that use email as a means of communication ( Statista , 2022)
In 2022, more than 330 billion emails were sent and received every day worldwide ( Statista , 2022).
With the data in hand, it's clear that a large portion of your target audience uses email.
But it is also true that, probably, between spam, promotional afghanistan whatsapp number data 5 million emails and newsletters that they would like to read but don't have time for, your potential customers find themselves every day with their inboxes inundated with emails .
To stand out from the noise, your email marketing campaigns need to include personalized and engaging messages that encourage people to open your email. This will help you increase your conversion rate and, in turn, your profits.
Email Marketing: How Marketers Use It
For 85% of B2B companies, internal email marketing software plays a critical role in their content marketing strategy (Content Marketing Institute, 2020)
31% of B2B marketers use email marketing to send newsletters and generate leads (Content Marketing Institute, 2020)
30% of marketers use email marketing to drive conversions (Gartner, 2020)
20% of B2C marketers use email marketing to increase customer loyalty (Gartner, 2020)
If you want to stand out among the brands that use email to communicate with customers, you need to analyze the email marketing campaigns of competitors in your market niche.
The goal is not to imitate what others do, but to get a feel for the techniques they use. From there, you can go further and create your own personalized email marketing strategy.
Let's take B2B marketing for example . The B2B audience is made up of industry professionals who are interested in learning about certain topics. In this case, the ideal campaign is one that sends content-rich emails, with tutorials, webinars, and the like.
B2C marketing has several email marketing techniques available, which respond to different objectives. For example, strategies such as offers and birthday emails promote conversions and customer loyalty .
It doesn't matter if you're a B2C or B2B marketer, you need to look at your email marketing strategy with a critical eye, because the best results come only if you have a clear vision of what you want to achieve.
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What is the user behavior towards marketing emails?
When they receive your promotional emails in their inbox, what do your customers actually do?
These email marketing statistics give you an idea of how users behave when faced with a marketing email. This data will allow you to optimize your campaigns and strategy, adapting them to their needs and expectations.
