Devoted Audiences Do Both

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In Other Words, People Can Become The Audience Of The Story And/or The Storyteller. The Most Ardent And .for Example, You Become A Fan Of Star Wars When You See A Star Wars Movie, Read A Novel, Or Watch A Television Series. In Those Cases, The Storyteller Has Much Less To Do With Your Fandom Than The Story Itself.

However, You Also Become Fans Of News And Trends Not Because They Are macedonia phone number library Impactful Stories But Because They Are Delivered By A Storyteller Or An Interesting Interface You Like.marketers Should Use These Levers To Build Audiences And Find Out Where And How To Balance Both Types Of Content.



Construct Unique Stories That Span Common Contexts And Create Common Stories Told From A Unique Context.take Salesforce’s The Ecopreneurs. The -episode Series Told The Stories Of Everyday People Stepping Up To Create Extraordinary Climate Solutions. It Serves As A Wonderful Example Of Building An Audience Based On The Value Of The Story Itself.