Keyword Research in Content Marketing
Posted: Mon Dec 09, 2024 6:47 am
Content marketing, which is increasingly taking place in our lives, has direct or indirect connections with many areas, especially digital marketing. Content marketing, which is directly linked to SEO, is very valuable in terms of interacting with the target audience of our website and keeping the brand up-to-date. In addition to keeping the brand up-to-date, strategies for content marketing need to be developed in many areas. We can summarize the contributions of content marketing as follows.
To ensure that the potential and target audience meets the brand and gains the status of a loyal user.
To gain sectoral dynamism.
Ensuring that the brand is kept up to date.
Creating brand prestige and awareness.
Creating the brand's story and creating loyalty.
Contributing to conversion rates within the scope of leads.
Content marketing, which has many contributions, allows us to reach the target audience with the right strategy in keyword analysis. This work is especially aimed at reaching the target audience by keeping businesses at the forefront. You can access our comprehensive content explaining why businesses need a content marketing strategy here .
Why Do Keyword Research?
Keywords are groups of words that users have performed on search engines. Individuals with groups of words can use their actions in content that is appropriate for the target audience. In this way, it is aimed to present meaningful content related to keywords to users and to list the content at the top of the list. These words provide convenience for us while determining our content marketing strategy.
The absence of keywords on the page may cause us not to be listed on the search results page. Therefore, it is very important to perform correct keyword research and use these words in a meaningful structure. Although there are paid tools such as Ahrefs, Semrush, Search Metrics that we can use in keyword research, there are also free tools such as Ubersuggest, KeywordTool.io, keyword planner, Google Trends. We can use any or more of these tools in our keyword research.
Now let's talk about how keyword research should be overseas chinese in worldwide data done step by step in content marketing.
Keyword Research for Content Marketing
Keyword research is very valuable for reaching the target audience and increasing brand awareness while creating a content marketing strategy. For this, we can choose many paid and free tools. First, let's examine keyword detection in free tools together.
For this, we can basically examine Google's suggestions for the focus word on the search results page. For example, we can see 10 suggestions as a result of the content marketing query. To increase the number of these suggestions, we can add an asterisk ( * ) to the beginning, middle or end of each word.
In addition , there are some queries in the "users also asked these" section in the Google query result . It is very important to examine these words in order not to miss the opportunities.
At the bottom of the page, we should also take a look at the words in the related searches section.
We can also use Google's keyword planner tool for keyword research for free. To do this, we can access it by clicking here after logging in with a Gmail account . In the window that opens, we can access data that includes the detection of new keywords or search volume and estimates.
By using the Ubersuggest tool, we can access keyword research and more comprehensive data and suggestions that can support the process.
Keywordtool.io is another tool that should be taken into consideration for keyword research, even though it offers some limited features.
With the help of Google Trends, we can track the popularity potential and trend status of words. Apart from these tools, there are also many websites that offer free keyword suggestions. If we want to access more data to develop our content marketing strategy, we can also choose paid tools such as Ahrefs, Semrush, Search Metrics. You can access detailed information about the keyword research module in the Ahrefs tool here , and how to do keyword research with Semrush here .
After explaining which paid and free tools can be used for keyword research, we can examine how to do keyword research for content marketing.
Determining and Grouping Topics in Content Strategy
It is not enough to prepare content that will be useful to users on the website. The content and page should be considered from a broad perspective and created in accordance with the target audience. When trying to ensure brand awareness, we can start by thinking about exactly what the desired subject and areas of expertise are. For example, we want to be visible and create brand awareness in content marketing services. For this, we also want to be known in content service, slogan content, podcast production, infographic design. In order to implement these, a strategy should be developed for your topic clusters on the website. For this, you can review our Topic Cluster content that we have prepared in the past months by clicking here . If we develop a strategy for our topic clusters, we can implement the most effective actions to increase both our visibility and traffic.
After determining our target topics, we need to include other supporting titles around the main topic in our content strategy in a way that supports it. For example, let's say we have a topic cluster focused on content marketing. We can think of a content titled The Impact of Content Marketing on SEO as a supporting part of our cluster.
Investigating Keyword Variations on Topic Cluster
After determining which theme and strategy we will use to create the target topic, the most important thing is to use keyword research tools to determine which queries and terms the target audience wants to use to access our topic set. For this, we should categorize the relevant queries using the paid and free keyword tools we mentioned above.
Here, let's collect all the words obtained from the tools, especially for keyword research, in a list. If possible, we can group the words in this list in more than one metric. For example, we can add information about the type of the relevant word, its search volume, user search intent information, and its appearance on the search results page.
In this section, especially Semrush's keyword research module offers very meaningful metrics in keyword research for content marketing.
To ensure that the potential and target audience meets the brand and gains the status of a loyal user.
To gain sectoral dynamism.
Ensuring that the brand is kept up to date.
Creating brand prestige and awareness.
Creating the brand's story and creating loyalty.
Contributing to conversion rates within the scope of leads.
Content marketing, which has many contributions, allows us to reach the target audience with the right strategy in keyword analysis. This work is especially aimed at reaching the target audience by keeping businesses at the forefront. You can access our comprehensive content explaining why businesses need a content marketing strategy here .
Why Do Keyword Research?
Keywords are groups of words that users have performed on search engines. Individuals with groups of words can use their actions in content that is appropriate for the target audience. In this way, it is aimed to present meaningful content related to keywords to users and to list the content at the top of the list. These words provide convenience for us while determining our content marketing strategy.
The absence of keywords on the page may cause us not to be listed on the search results page. Therefore, it is very important to perform correct keyword research and use these words in a meaningful structure. Although there are paid tools such as Ahrefs, Semrush, Search Metrics that we can use in keyword research, there are also free tools such as Ubersuggest, KeywordTool.io, keyword planner, Google Trends. We can use any or more of these tools in our keyword research.
Now let's talk about how keyword research should be overseas chinese in worldwide data done step by step in content marketing.
Keyword Research for Content Marketing
Keyword research is very valuable for reaching the target audience and increasing brand awareness while creating a content marketing strategy. For this, we can choose many paid and free tools. First, let's examine keyword detection in free tools together.
For this, we can basically examine Google's suggestions for the focus word on the search results page. For example, we can see 10 suggestions as a result of the content marketing query. To increase the number of these suggestions, we can add an asterisk ( * ) to the beginning, middle or end of each word.
In addition , there are some queries in the "users also asked these" section in the Google query result . It is very important to examine these words in order not to miss the opportunities.
At the bottom of the page, we should also take a look at the words in the related searches section.
We can also use Google's keyword planner tool for keyword research for free. To do this, we can access it by clicking here after logging in with a Gmail account . In the window that opens, we can access data that includes the detection of new keywords or search volume and estimates.
By using the Ubersuggest tool, we can access keyword research and more comprehensive data and suggestions that can support the process.
Keywordtool.io is another tool that should be taken into consideration for keyword research, even though it offers some limited features.
With the help of Google Trends, we can track the popularity potential and trend status of words. Apart from these tools, there are also many websites that offer free keyword suggestions. If we want to access more data to develop our content marketing strategy, we can also choose paid tools such as Ahrefs, Semrush, Search Metrics. You can access detailed information about the keyword research module in the Ahrefs tool here , and how to do keyword research with Semrush here .
After explaining which paid and free tools can be used for keyword research, we can examine how to do keyword research for content marketing.
Determining and Grouping Topics in Content Strategy
It is not enough to prepare content that will be useful to users on the website. The content and page should be considered from a broad perspective and created in accordance with the target audience. When trying to ensure brand awareness, we can start by thinking about exactly what the desired subject and areas of expertise are. For example, we want to be visible and create brand awareness in content marketing services. For this, we also want to be known in content service, slogan content, podcast production, infographic design. In order to implement these, a strategy should be developed for your topic clusters on the website. For this, you can review our Topic Cluster content that we have prepared in the past months by clicking here . If we develop a strategy for our topic clusters, we can implement the most effective actions to increase both our visibility and traffic.
After determining our target topics, we need to include other supporting titles around the main topic in our content strategy in a way that supports it. For example, let's say we have a topic cluster focused on content marketing. We can think of a content titled The Impact of Content Marketing on SEO as a supporting part of our cluster.
Investigating Keyword Variations on Topic Cluster
After determining which theme and strategy we will use to create the target topic, the most important thing is to use keyword research tools to determine which queries and terms the target audience wants to use to access our topic set. For this, we should categorize the relevant queries using the paid and free keyword tools we mentioned above.
Here, let's collect all the words obtained from the tools, especially for keyword research, in a list. If possible, we can group the words in this list in more than one metric. For example, we can add information about the type of the relevant word, its search volume, user search intent information, and its appearance on the search results page.
In this section, especially Semrush's keyword research module offers very meaningful metrics in keyword research for content marketing.