CTOR measures how engaging
Posted: Tue Dec 03, 2024 6:36 am
The CTOR only measures the percent of clicks from emails subscribers opened.Another way to think about it is that the CTR measures overall campaign performance while the the content of the campaign is. Both metrics are valuable to track, but the CTOR metric is becoming more popular as it really dials in on how well you’re engaging with your subscribers.Why do consumers click on emails?Increasing clicks from your emails to your website is one of the best ways to prove your delivering highly engaging content and offers to consumers. A click typically represents the next step in the action you ultimately want subscribers to take.
But what do consumers say about what compels them to click? According senegal email list 60000 contact leads to Mailjet's research, more than 45% want to claim a deal or use a coupon code. That was the most-popular option in a question where respondents could select up to three reasons for clicking. More than 36% click email CTAs to learn more about an offer a particular topic. Another 28% click to check out products featured in the email campaign.Chart shows top reasons consumers click on email campaigns.No matter what, the key to increasing clicks is generating some curiosity and anticipation. Simply using "Find Out More" as your call to action isn't going to cut it.
The rest of your email should be crafted in a way that, when they reach the CTA, they truly do want to find out more.Read, skim, delete ratesBeyond the classic open and clicks, you may be able to access metrics in your email analytics that provide a deeper dive into how people engage with your campaigns.Read, skim, and glancedelete rates help you understand if your subscribers are actually reading your copy…or just passing through. Read, skim, and delete rates vary by tool, but generally, they measure how much time your subscribers spend looking at your email once they’ve opened it.
But what do consumers say about what compels them to click? According senegal email list 60000 contact leads to Mailjet's research, more than 45% want to claim a deal or use a coupon code. That was the most-popular option in a question where respondents could select up to three reasons for clicking. More than 36% click email CTAs to learn more about an offer a particular topic. Another 28% click to check out products featured in the email campaign.Chart shows top reasons consumers click on email campaigns.No matter what, the key to increasing clicks is generating some curiosity and anticipation. Simply using "Find Out More" as your call to action isn't going to cut it.
The rest of your email should be crafted in a way that, when they reach the CTA, they truly do want to find out more.Read, skim, delete ratesBeyond the classic open and clicks, you may be able to access metrics in your email analytics that provide a deeper dive into how people engage with your campaigns.Read, skim, and glancedelete rates help you understand if your subscribers are actually reading your copy…or just passing through. Read, skim, and delete rates vary by tool, but generally, they measure how much time your subscribers spend looking at your email once they’ve opened it.