Ottimizzazione SEO: contenuti di qualità per farsi trovare
Posted: Mon Dec 09, 2024 5:40 am
Please Google and please your users: SEO optimization of a site necessarily involves the creation of quality content . What are the steps to follow to have a better chance of positioning yourself high among the results that the search engine returns for a certain keyword?
Even today, the main source for finding information remains search engines: 5 billion searches every day. In the Western world, Google is the main company capable of conveying this mass of information. A user opens Google, types a few words, presses enter, and begins to scroll through the results. Maybe he or she is looking for something to buy, or wants to learn about a certain topic, or has a problem that he or she wants to solve. In any case, he or she has a need and is actively trying to satisfy it : this is the right time to intercept his or her interest and attention. Providing users with a response that is relevant to their needs is the first step in SEO optimization of a web page.
Before SEO Optimization: What the User Wants
Optimizing for search engines means solving the needs of your users, through quality content . These are all interesting concepts, but their practical application on a large scale is not trivial. In fact, it is about identifying the so-called Search Intent, the reason for the search, and providing the reader with exactly what they are looking for. If a user is looking for IT solutions, digital talents or new technologies, Google will provide answers. And the user will then have the perception of choice, the strong sensation of having decided on the article or content to which they will dedicate time and attention.
And it is precisely in that area of high attention that we await our audience.
And that's where the user will have the opportunity to read you. They won't find your cambodia telegram data content inside an unsolicited newsletter, or in an intrusive or annoying advertisement; nor as an intrusion between the posts of their friends on their social wall. Google facilitates the positioning of the best quality content when and if it contains answers to user requests.
SEO Optimization: Keyword Research
Let's start with keyword research: there are many tools that can be used to find the right keyword to rank for. Google itself provides a couple of them, the AdWords Keyword Planner and Google Trends . Thanks to them, you can get an idea of which keywords are linked to a topic, what search volumes they generate, from which geographic areas and in what periods of the year the most queries arrive. However, another element must be taken into account, in addition to the volume: competition. The most generic keywords, with high search volumes, are often the ones that are most difficult to rank for because they are the object of interest of many companies. Don't disdain longer and more specific keywords, which are the object of fewer searches: long tail keywords . You will have a greater chance of obtaining a good ranking and will intercept much more selected traffic.
Even today, the main source for finding information remains search engines: 5 billion searches every day. In the Western world, Google is the main company capable of conveying this mass of information. A user opens Google, types a few words, presses enter, and begins to scroll through the results. Maybe he or she is looking for something to buy, or wants to learn about a certain topic, or has a problem that he or she wants to solve. In any case, he or she has a need and is actively trying to satisfy it : this is the right time to intercept his or her interest and attention. Providing users with a response that is relevant to their needs is the first step in SEO optimization of a web page.
Before SEO Optimization: What the User Wants
Optimizing for search engines means solving the needs of your users, through quality content . These are all interesting concepts, but their practical application on a large scale is not trivial. In fact, it is about identifying the so-called Search Intent, the reason for the search, and providing the reader with exactly what they are looking for. If a user is looking for IT solutions, digital talents or new technologies, Google will provide answers. And the user will then have the perception of choice, the strong sensation of having decided on the article or content to which they will dedicate time and attention.
And it is precisely in that area of high attention that we await our audience.
And that's where the user will have the opportunity to read you. They won't find your cambodia telegram data content inside an unsolicited newsletter, or in an intrusive or annoying advertisement; nor as an intrusion between the posts of their friends on their social wall. Google facilitates the positioning of the best quality content when and if it contains answers to user requests.
SEO Optimization: Keyword Research
Let's start with keyword research: there are many tools that can be used to find the right keyword to rank for. Google itself provides a couple of them, the AdWords Keyword Planner and Google Trends . Thanks to them, you can get an idea of which keywords are linked to a topic, what search volumes they generate, from which geographic areas and in what periods of the year the most queries arrive. However, another element must be taken into account, in addition to the volume: competition. The most generic keywords, with high search volumes, are often the ones that are most difficult to rank for because they are the object of interest of many companies. Don't disdain longer and more specific keywords, which are the object of fewer searches: long tail keywords . You will have a greater chance of obtaining a good ranking and will intercept much more selected traffic.