Google August 2024 Core Update: Everything You Need to Know
Posted: Mon Dec 09, 2024 5:12 am
launched on August 15 and completed on September 3, 2024. This update brought many changes to improve the quality of the search engine and provide users with truly useful content. For website owners and SEO professionals, there is an important opportunity to understand the effects of this update on search performance and reshape their strategies. We at Clicksus decided to publish a blog about this important update ( core update ).
Purpose and Outline of the Update
The August 2024 Core Update comes as part of Google’s efforts to prioritize indonesia mobile phone numbers database user-focused, high-quality content in search results. This update aims to lower the rankings of sites that focus solely on SEO and neglect user experience . Google has further refined its search engine algorithms to show content that best meets users’ needs.
This update is specifically designed to give more visibility to content from small and independent publishers. Based on feedback received since the core update in March 2024, Google continues to aim to allow these types of sites to rank their useful and original content better in search results.
Update Dissemination Process and Effects
Google’s updates typically have a gradual rollout process, and the August update was no different. This 19-day update caused significant changes in rankings for many websites. It’s important to remember that fluctuations in rankings are normal during this time, and it’s critical to wait until the update is complete to fully appreciate the changes.
Google's Senior Search Analyst John Mueller said that ranking fluctuations are normal during this period and suggested that sites evaluate their performance by comparing them before and after the update end date.
To reference John Mueller's statement about the August 2024 Core Update, here is the link to Google's official blog post
Content Quality Issue…
As Google reiterates with this core update, it’s also emphasizing the importance of content quality. The updates are designed to better recognize and reward content that provides real value to users, not just search engine marketing. This means that sites need to focus on user-centric content strategies, not just SEO techniques, to improve their rankings.
Suggestions for Improving Content Quality:
Evaluate Your Content: Make sure you’re creating content that is truly valuable to users. Create content that responds to your audience’s needs, offers original insights, and provides practical solutions.
Improve User Experience: Improve your website’s ease of navigation, speed, and mobile compatibility. Increasing user satisfaction can positively impact your rankings.
Make Meaningful Changes: Focus on user-centric, long-term improvements instead of quick fixes. Google recommends making meaningful user-facing improvements to underperforming pages rather than completely deleting them. For more information, see Google’s guide to core updates .
Monitor Your Data Closely: The effects of core updates often take time to become apparent, so it’s important to monitor your site’s performance regularly and avoid making hasty decisions.
We also provided detailed information about content auditing in our previously published SEO audit article.
Recommendations for Sites Affected by the Update
If your site has been negatively affected by this update, you can implement the following strategies based on Google's recommendations :
Conduct a self-audit: Audit your site’s content against Google’s quality guidelines. This audit should prioritize meaningful changes that meet user needs.
Manage Your Expectations: Recovering your rankings can take time and may require waiting for future core updates. In the meantime, continue to continually improve your content.
As Clicksus, we constantly optimize our current SEO strategies in line with these guidelines and ensure that our customers are compliant with Google's latest updates. You can also benefit from our SEO consultancy services to improve the performance of your website .
google-penalty
Future Updates and Artificial Intelligence
John Mueller confirmed that core updates also have an impact on AI-generated summaries, indicating that AI features are becoming more integrated with core ranking systems. This integration is expected to increase even more in the future.
SEO Suggestions for the Future
Google’s core updates are necessary to ensure that the system displays the most useful information at the top. Therefore, publishers and website owners should shape their content strategies around meeting user needs, not SEO. Google’s algorithms are constantly evolving in response to the changing web landscape, and therefore it is critical that you continue to continually optimize your website for users and search engines.
As Clicksus, we offer our customers not only SEO but also solutions that will provide long-term success with a user-centered approach. With our up-to-date SEO services, we are always with you to improve the performance of your website.
Conclusion and Wrap-up
Google’s August 2024 Core Update reiterates the importance of high-quality, user-focused content. Whether you’re a small independent site or a large media outlet, your content strategy should always focus on delivering value to the user. This approach will increase your success not just on Google, but with your users as well.
Purpose and Outline of the Update
The August 2024 Core Update comes as part of Google’s efforts to prioritize indonesia mobile phone numbers database user-focused, high-quality content in search results. This update aims to lower the rankings of sites that focus solely on SEO and neglect user experience . Google has further refined its search engine algorithms to show content that best meets users’ needs.
This update is specifically designed to give more visibility to content from small and independent publishers. Based on feedback received since the core update in March 2024, Google continues to aim to allow these types of sites to rank their useful and original content better in search results.
Update Dissemination Process and Effects
Google’s updates typically have a gradual rollout process, and the August update was no different. This 19-day update caused significant changes in rankings for many websites. It’s important to remember that fluctuations in rankings are normal during this time, and it’s critical to wait until the update is complete to fully appreciate the changes.
Google's Senior Search Analyst John Mueller said that ranking fluctuations are normal during this period and suggested that sites evaluate their performance by comparing them before and after the update end date.
To reference John Mueller's statement about the August 2024 Core Update, here is the link to Google's official blog post
Content Quality Issue…
As Google reiterates with this core update, it’s also emphasizing the importance of content quality. The updates are designed to better recognize and reward content that provides real value to users, not just search engine marketing. This means that sites need to focus on user-centric content strategies, not just SEO techniques, to improve their rankings.
Suggestions for Improving Content Quality:
Evaluate Your Content: Make sure you’re creating content that is truly valuable to users. Create content that responds to your audience’s needs, offers original insights, and provides practical solutions.
Improve User Experience: Improve your website’s ease of navigation, speed, and mobile compatibility. Increasing user satisfaction can positively impact your rankings.
Make Meaningful Changes: Focus on user-centric, long-term improvements instead of quick fixes. Google recommends making meaningful user-facing improvements to underperforming pages rather than completely deleting them. For more information, see Google’s guide to core updates .
Monitor Your Data Closely: The effects of core updates often take time to become apparent, so it’s important to monitor your site’s performance regularly and avoid making hasty decisions.
We also provided detailed information about content auditing in our previously published SEO audit article.
Recommendations for Sites Affected by the Update
If your site has been negatively affected by this update, you can implement the following strategies based on Google's recommendations :
Conduct a self-audit: Audit your site’s content against Google’s quality guidelines. This audit should prioritize meaningful changes that meet user needs.
Manage Your Expectations: Recovering your rankings can take time and may require waiting for future core updates. In the meantime, continue to continually improve your content.
As Clicksus, we constantly optimize our current SEO strategies in line with these guidelines and ensure that our customers are compliant with Google's latest updates. You can also benefit from our SEO consultancy services to improve the performance of your website .
google-penalty
Future Updates and Artificial Intelligence
John Mueller confirmed that core updates also have an impact on AI-generated summaries, indicating that AI features are becoming more integrated with core ranking systems. This integration is expected to increase even more in the future.
SEO Suggestions for the Future
Google’s core updates are necessary to ensure that the system displays the most useful information at the top. Therefore, publishers and website owners should shape their content strategies around meeting user needs, not SEO. Google’s algorithms are constantly evolving in response to the changing web landscape, and therefore it is critical that you continue to continually optimize your website for users and search engines.
As Clicksus, we offer our customers not only SEO but also solutions that will provide long-term success with a user-centered approach. With our up-to-date SEO services, we are always with you to improve the performance of your website.
Conclusion and Wrap-up
Google’s August 2024 Core Update reiterates the importance of high-quality, user-focused content. Whether you’re a small independent site or a large media outlet, your content strategy should always focus on delivering value to the user. This approach will increase your success not just on Google, but with your users as well.