Data-driven, what it is and how to use this approach in marketing
Posted: Mon Dec 09, 2024 5:03 am
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Data-driven, what it is and how to use this approach in marketing
The data-driven approach has only one meaning, that is, making decisions by studying numbers. The literal translation of the terms is crystal clear: data-driven. Those who follow this line make fewer mistakes.
Or at least it is less likely to improvise and ignore everything that revolves around the scientific method. A path that has as its pillars reliability and verifiability . All this:
“It consists in the collection of empirical data under the guidance of theoretical hypotheses to be examined and in the rigorous, logical-rational and, where possible, mathematical analysis of these data”.
Wikipedia
So, what does it mean to be data-driven? Being guided by information retrieved in the field with certain and verifiable methods. Sure, but it is not just synonymous with reading the numbers : you also have to cross-reference them, evaluate them and use them together with other information to make decisions.
Valid and useful decisions for a strategic approach . All this is also true in web marketing, you know? But how do you become data-driven in your professional approach? Let's start with some definitions first.
Table of Contents
What is the data-driven approach?
Why invest in data-driven?
Data-driven and web marketing
Advantages
Mindset
Instruments
Sorting
Start with what works for you
What is the data-driven approach?
Having a data-driven approach does not only mean reading Pakistan Phone Numbers and using numbers collected by analysis tools. Being directed by numbers means looking towards empirical, systematized and numerous information known as Big Data . An increasingly widespread trend thanks to mobile and digital.
Big Data is a set of data aimed at informing the owner . The characteristics: large volumes, storage speed and variety of types. All this requires great computing power.
For example, it is not enough to take a look at Google Analytics every now and then to claim to do data-driven marketing. The commitment is to collect a lot of information , systematize it and organize it with adequate tools. To then obtain the information necessary to make decisions.
random but using what is needed to obtain real advantages to grow and improve.
Data-driven, what it is and how to use this approach in marketing
The data-driven approach has only one meaning, that is, making decisions by studying numbers. The literal translation of the terms is crystal clear: data-driven. Those who follow this line make fewer mistakes.
Or at least it is less likely to improvise and ignore everything that revolves around the scientific method. A path that has as its pillars reliability and verifiability . All this:
“It consists in the collection of empirical data under the guidance of theoretical hypotheses to be examined and in the rigorous, logical-rational and, where possible, mathematical analysis of these data”.
Wikipedia
So, what does it mean to be data-driven? Being guided by information retrieved in the field with certain and verifiable methods. Sure, but it is not just synonymous with reading the numbers : you also have to cross-reference them, evaluate them and use them together with other information to make decisions.
Valid and useful decisions for a strategic approach . All this is also true in web marketing, you know? But how do you become data-driven in your professional approach? Let's start with some definitions first.
Table of Contents
What is the data-driven approach?
Why invest in data-driven?
Data-driven and web marketing
Advantages
Mindset
Instruments
Sorting
Start with what works for you
What is the data-driven approach?
Having a data-driven approach does not only mean reading Pakistan Phone Numbers and using numbers collected by analysis tools. Being directed by numbers means looking towards empirical, systematized and numerous information known as Big Data . An increasingly widespread trend thanks to mobile and digital.
Big Data is a set of data aimed at informing the owner . The characteristics: large volumes, storage speed and variety of types. All this requires great computing power.
For example, it is not enough to take a look at Google Analytics every now and then to claim to do data-driven marketing. The commitment is to collect a lot of information , systematize it and organize it with adequate tools. To then obtain the information necessary to make decisions.
random but using what is needed to obtain real advantages to grow and improve.