B2B Tech Journalists: Experience of those who work in the Digital360 editorial network
Posted: Mon Dec 09, 2024 4:37 am
Joining the group of B2B tech journalists , within the Digital360 editorial network , is a professionally rewarding experience, which allows you to carry out different communication activities and grow in terms of skills.
Digital360's mission and the figures sought
Born from university research and listed on the AIM Market of Borsa Italiana since 2017, Digital360 is a joint-stock company that employs over 200 talents, with the aim of contributing to the digital transformation of Italian companies.
The division that deals with Demand Generation addresses all suppliers of digital australia telegram data solutions and services (vendors, software houses, system integrators, startups and so on) offering support in content marketing , storytelling , marketing automation , event management and business opportunity generation activities.
The figure sought by Digital360 for content production can be traced back to the brand journalist , who tells the story of a brand through the use of journalistic techniques, providing relevant news about the company to a specific audience.
The tasks of the B2B tech journalist in Digital360
The B2B tech journalist has the task of intercepting events that concern the client IT company and transferring useful information to the target companies (whether they are active or potential customers) to continue the innovation process .
Among the topics and events of interest, we can mention for example: the launch of new products or services; changes in strategic orientation and go-to-market policies; the definition of methodological frameworks; success stories; emerging technological trends.
The formats used for writing texts can vary in length, type and objectives. The brand journalist will therefore be asked to write:
reportage covering conferences, conventions, seminars, etc.;
interviews with the company's top managers on products, strategies and visions;
case study with the direct voice of the user company that highlights the value of the adopted solution;
white papers based on online literature, personal knowledge and client-provided materials;
SEO blog posts for the brand's corporate website to improve search engine positioning;
infographics to highlight some technological and market trends;
promotional texts to push upcoming activities.
However, Digital360 can also commission the B2B tech journalist to produce video interviews and moderate events such as round tables, webinars and so on.
Any content follows a specific publication method: it can appear in one or more newspapers belonging to the Digital360 network or on the client company's websites; furthermore, it can be visible to any visitor or accessible or downloadable as premium or after registration for lead generation purposes .
Digital360's mission and the figures sought
Born from university research and listed on the AIM Market of Borsa Italiana since 2017, Digital360 is a joint-stock company that employs over 200 talents, with the aim of contributing to the digital transformation of Italian companies.
The division that deals with Demand Generation addresses all suppliers of digital australia telegram data solutions and services (vendors, software houses, system integrators, startups and so on) offering support in content marketing , storytelling , marketing automation , event management and business opportunity generation activities.
The figure sought by Digital360 for content production can be traced back to the brand journalist , who tells the story of a brand through the use of journalistic techniques, providing relevant news about the company to a specific audience.
The tasks of the B2B tech journalist in Digital360
The B2B tech journalist has the task of intercepting events that concern the client IT company and transferring useful information to the target companies (whether they are active or potential customers) to continue the innovation process .
Among the topics and events of interest, we can mention for example: the launch of new products or services; changes in strategic orientation and go-to-market policies; the definition of methodological frameworks; success stories; emerging technological trends.
The formats used for writing texts can vary in length, type and objectives. The brand journalist will therefore be asked to write:
reportage covering conferences, conventions, seminars, etc.;
interviews with the company's top managers on products, strategies and visions;
case study with the direct voice of the user company that highlights the value of the adopted solution;
white papers based on online literature, personal knowledge and client-provided materials;
SEO blog posts for the brand's corporate website to improve search engine positioning;
infographics to highlight some technological and market trends;
promotional texts to push upcoming activities.
However, Digital360 can also commission the B2B tech journalist to produce video interviews and moderate events such as round tables, webinars and so on.
Any content follows a specific publication method: it can appear in one or more newspapers belonging to the Digital360 network or on the client company's websites; furthermore, it can be visible to any visitor or accessible or downloadable as premium or after registration for lead generation purposes .