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Reasons to use text communication channels

Posted: Sat Dec 07, 2024 10:46 am
by Prisila405
For a company to be able to effectively position itself among its public, one of the most important aspects is to establish strategies that consider the communication channels preferred by the buyer persona. Why?

Due to the high level of digitalization of the market, coupled with the list of egypt whatsapp phone numbers widespread use of the Internet and mobile devices, today's consumer is much more empowered and demands that companies adapt to their requirements. Otherwise, the offer is wide and they may migrate to the competition.

In this sense, to establish direct and permanent communication with each client, channels that use text are the key. For example, did you know that SMS has a 209% higher response rate than email, Facebook or phone calls?

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If you still have doubts about the effectiveness of channels that use text for company-client communication, the following benefits will help you clear them up:

1. Deliver better customer service
An estimated 67% of consumers prefer to contact businesses about appointments or opening hours via text message, rather than phone calls or email . This data helps to understand customers’ preferences when communicating with brands.