Make sure you target the right customers
Posted: Sat Dec 07, 2024 10:40 am
Understanding Demand Generation
Demand generation is about gaining the attention list of norway cell phone numbers of potential customers and nurturing their interest in your products and services. Over time, quality demand generation efforts result in more brand mentions, high-quality leads, and revenue (Gartner 2023).
Ask yourself: How does your marketing campaign contribute to your overall demand generation, and is there room for improvement?
If you’ve answered yes to the latter, then marketing automation is an area you should take a look into.
80% of companies see an increase in lead generation after implementing marketing automation. Your business can be one of them.
To generate leads at scale, you just need to create a lead magnet, build a signup form, and put it where your target audience is most likely to find it. Your marketing automation solution will handle the rest.
Then to take it a step further, you’ll want to generate more qualified leads. For this, you must understand prospects’ needs, interests, and buying patterns. Sending one-size-fits-all messages that lack personalization, often are the root cause of unsuccessful marketing campaigns.
4 steps to drive demand and increase engagement through automation
Without proper segmentation, generic emails are not as relevant to a diverse audience and often result in low engagement rates. Micro-segments can help you create highly targeted campaigns based on customer behavior or demographics. For example, you might target customers based on their location or the last time they opened your campaign in order to increase engagement.
With segmentation, you can categorize your audience based on different criteria such as by campaign engagement or website interaction. This allows you to send focused messages without manually sorting and organizing your contacts.
Read on for more segmentation examples
Demand generation is about gaining the attention list of norway cell phone numbers of potential customers and nurturing their interest in your products and services. Over time, quality demand generation efforts result in more brand mentions, high-quality leads, and revenue (Gartner 2023).
Ask yourself: How does your marketing campaign contribute to your overall demand generation, and is there room for improvement?
If you’ve answered yes to the latter, then marketing automation is an area you should take a look into.
80% of companies see an increase in lead generation after implementing marketing automation. Your business can be one of them.
To generate leads at scale, you just need to create a lead magnet, build a signup form, and put it where your target audience is most likely to find it. Your marketing automation solution will handle the rest.
Then to take it a step further, you’ll want to generate more qualified leads. For this, you must understand prospects’ needs, interests, and buying patterns. Sending one-size-fits-all messages that lack personalization, often are the root cause of unsuccessful marketing campaigns.
4 steps to drive demand and increase engagement through automation
Without proper segmentation, generic emails are not as relevant to a diverse audience and often result in low engagement rates. Micro-segments can help you create highly targeted campaigns based on customer behavior or demographics. For example, you might target customers based on their location or the last time they opened your campaign in order to increase engagement.
With segmentation, you can categorize your audience based on different criteria such as by campaign engagement or website interaction. This allows you to send focused messages without manually sorting and organizing your contacts.
Read on for more segmentation examples