What are variable tags and what are they used for in email marketing?
Posted: Sat Dec 07, 2024 10:39 am
Do you know what variable tags are? These tags are incredibly useful in any email marketing automation strategy . Thanks to their implementation, you can offer all your clients personalized treatment in your email deliveries.
It's no secret that personalization of messages is essential for the success of any email campaign these days . The difference between treating recipients like complete strangers or like close friends is easily seen in the results.
Addressing them in a personal way from the start will give you a better opening rate . But if the personalization is also maintained within the email, the chances of them clicking on the CTA also multiply .
Variable tags in professional emailing software allow for a huge level of customization. Therefore, when building your campaigns, it is vital to know what variable tags are and how to take advantage of them.
TABLE OF CONTENTS
What are variable tags?
How they work
What are variable tags used for?
Personalization and segmentation list of montserrat consumer email are key in email marketing
How to use variable tags
1.- Personalize email messages automatically
2.- Exchange contact information for each sender
3.- Includes offers based on each customer's order history
4.- Configure a URL almost effortlessly
Variable tags a powerful tool
What are variable tags?
Personalized email with the recipient's name
To understand what variable tags are in email marketing, you need to know that they are code that can be added to a template to personalize customer information . To do this, they extract information from their personal records from your email marketing automation software.
The most common personalization tag used today is the greeting tag. It allows you to automatically send mass emails addressing each recipient by their first name. This way, you can avoid the impersonal and ineffective “Dear Customer.”
A database is made up of different fields where customer information is entered. Each field has an associated personalization tag; for example, the personalization tag for the email address field is [email].
When you create new fields, their personalization tag is automatically generated. You can create as many fields as you can think of and then include these tags in your automated email templates.
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How they work
Once you understand what variable tags are, understanding how they work is pretty easy. These dynamic tags act as specially formatted placeholders within the email .
When email messages are sent, a script looks for the tags and follows a set of rules to decide which block of information the tag should replace based on the field it references in the database.
Typically, there will be a default content block that will be displayed if the rule is not applied. And then one or more fallbacks that will be triggered for each of the presets in the database.
It's no secret that personalization of messages is essential for the success of any email campaign these days . The difference between treating recipients like complete strangers or like close friends is easily seen in the results.
Addressing them in a personal way from the start will give you a better opening rate . But if the personalization is also maintained within the email, the chances of them clicking on the CTA also multiply .
Variable tags in professional emailing software allow for a huge level of customization. Therefore, when building your campaigns, it is vital to know what variable tags are and how to take advantage of them.
TABLE OF CONTENTS
What are variable tags?
How they work
What are variable tags used for?
Personalization and segmentation list of montserrat consumer email are key in email marketing
How to use variable tags
1.- Personalize email messages automatically
2.- Exchange contact information for each sender
3.- Includes offers based on each customer's order history
4.- Configure a URL almost effortlessly
Variable tags a powerful tool
What are variable tags?
Personalized email with the recipient's name
To understand what variable tags are in email marketing, you need to know that they are code that can be added to a template to personalize customer information . To do this, they extract information from their personal records from your email marketing automation software.
The most common personalization tag used today is the greeting tag. It allows you to automatically send mass emails addressing each recipient by their first name. This way, you can avoid the impersonal and ineffective “Dear Customer.”
A database is made up of different fields where customer information is entered. Each field has an associated personalization tag; for example, the personalization tag for the email address field is [email].
When you create new fields, their personalization tag is automatically generated. You can create as many fields as you can think of and then include these tags in your automated email templates.
[bannerHero]
How they work
Once you understand what variable tags are, understanding how they work is pretty easy. These dynamic tags act as specially formatted placeholders within the email .
When email messages are sent, a script looks for the tags and follows a set of rules to decide which block of information the tag should replace based on the field it references in the database.
Typically, there will be a default content block that will be displayed if the rule is not applied. And then one or more fallbacks that will be triggered for each of the presets in the database.