But what is good for one recipient may be of little interest to another. If the classic A/B test still doesn't convince you, it's time to try STO in your email campaigns.
The STO (Send Time Optimization) function allows you to send an email at the most effective time or day for the user. Thanks to it, you can take into account the behavior of users when opening past campaigns. Another incentive to give it a try is that it is currently available on the most recognized email marketing platforms.
TABLE OF CONTENTS
What exactly is STO (Send Time Optimization)?
What benefits does STO montserrat email list bring to your email campaigns?
Your mailings become less intrusive
Boost subscriber engagement
Messages are not lost so easily
Offers always reach customers
Can STO have limitations in your email campaigns?
Where to apply delivery time optimization
Tips to get your shipments right
Know your users
What exactly is STO (Send Time Optimization)?
Send Time Optimization
It is essential to use the send time optimization analysis features included in your email marketing software. These basically inspect the behavior of your recipients and provide relevant data for future campaigns. For example, the ideal time to send a newsletter to each subscriber on your email list.
The first step is to compose the email and schedule it in the outbox. Your platform will then send it gradually, so that it reaches your users' inboxes at the right time. That is, on the day and time when they are most likely to open their emails.
Over time, the program has to adjust this delivery time based on the recipient's behavior. This process is automated, so you don't have to worry about this issue. With STO, you only need one click to get started; the technology takes care of the rest.
The list of companies that offer the possibility of using this technique is very extensive. But the professional Email Marketing platform that you should try is MDirector .
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What benefits does STO bring to your email campaigns?
If a user receives an email at the right time for him, he is more likely to open it. The experience of reputable companies states that STO increases the opening rate and decreases unsubscriptions . In turn, it provides the following 4 advantages to email marketing campaign managers:
