Internal communication tools
Posted: Sat Dec 07, 2024 10:34 am
We live in a business environment where changes happen more and more quickly and one of the great challenges for SMEs is to be able to adopt management measures that may initially seem like a luxury for large companies. One of the great forgotten ones is internal communication : the relationship with your company's employees, the need to motivate your human team.
Having motivated staff who know and accept the company's corporate culture helps them to identify with it and be loyal to the organization. As a result, companies retain their best employees, thus managing to better adapt to market changes and be more competitive .
It is true that most people work for economic reasons, but it is also true that the internal circumstances of the company help professionals to get involved with management; feeling that they are part of a project makes them more willing to work for the benefit of the team .
In addition, this employee motivation ends up being transmitted to customers, which benefits the image of your organization. Many companies forget that generating a good internal image denmark email list creates a good external image . Surely many customers come to your company because they have heard good things about you, or they have worked with you in the past and have a good memory .
Your first customers are always your employees: if they know the company, its values and strengths and feel part of it, they will be the first advocates of your brand . What they say, their way of working and how they talk about their organization can be as beneficial to the company as an advertising campaign.
There are many tools that can be used to improve internal communication in SMEs. The first thing to keep in mind is that achieving a good working environment is essential: uncertainty and rumours are not good.
However, we must not confuse communication with information : giving information is just as important as taking care to receive feedback . You must create a climate of constant communication, and pay attention and interest to the questions or concerns that your employees bring to you.
Having motivated staff who know and accept the company's corporate culture helps them to identify with it and be loyal to the organization. As a result, companies retain their best employees, thus managing to better adapt to market changes and be more competitive .
It is true that most people work for economic reasons, but it is also true that the internal circumstances of the company help professionals to get involved with management; feeling that they are part of a project makes them more willing to work for the benefit of the team .
In addition, this employee motivation ends up being transmitted to customers, which benefits the image of your organization. Many companies forget that generating a good internal image denmark email list creates a good external image . Surely many customers come to your company because they have heard good things about you, or they have worked with you in the past and have a good memory .
Your first customers are always your employees: if they know the company, its values and strengths and feel part of it, they will be the first advocates of your brand . What they say, their way of working and how they talk about their organization can be as beneficial to the company as an advertising campaign.
There are many tools that can be used to improve internal communication in SMEs. The first thing to keep in mind is that achieving a good working environment is essential: uncertainty and rumours are not good.
However, we must not confuse communication with information : giving information is just as important as taking care to receive feedback . You must create a climate of constant communication, and pay attention and interest to the questions or concerns that your employees bring to you.