Referring Page Traffic and Rankings

[chameli]

A backlink isn’t just about the referring domain's authority—it’s also about whether
BC Data Europe the linking page is actually visible in the search results and getting traffic.



A backlink from a high-ranking, high-traffic page carries significantly more SEO value than one from a page that barely gets any visitors.



According to Miguel Salcido from Organic Media Group, this is one of the most important metrics for successful link building.

And the most important metrics in determining the authority of a given link are the number of keyword rankings that the domain you are getting the link from has, as well as the amount of estimated organic traffic the domain gets from those rankings.



If you get a link from a site that has lots of organic visibility, one can safely assume that the domain is in good standing with Google. Not only that, but you also stand a good chance at getting actual traffic from that link because of this.



- Miguel Salcido, CEO & Founder at Organic Media Group



So when you're evaluating which domains to get links from, be sure to actually check whether the page is at least ranking on the first page of Google.



You can easily do this by plugging the intended URL into our Keyword Research Tool and by using the Search By URL option.