Dofollow vs Nofollow
Posted: Wed Apr 23, 2025 5:52 am
Dofollow hyperlinks pass on link equity (the power to rank on search engines).
BC Data China Every link is a dofollow link unless it is specifically marked as nofollow.
Nofollow links, introduced by Google in 2005 to combat spam, do not pass on link equity. They are used to instruct search engines to disregard the link in terms of passing ranking power.
However, they can still bring traffic and carry non-SEO value, such as brand exposure and credibility.
If you are running a link building campaign, most links should be dofollow. However, the actual ratio of dofollow links depends on your overall link profile.
Overall, an ideal ratio of 80:20 or 70:30 is advisable, where 80% or 70% should be dofollow links.
You should always use "nofollow" or "sponsored" attributes for links that are advertisements or paid placements to comply with Google’s guidelines.
Editorial dofollow links are among the most valuable types of links. You can acquire them by creating high-quality content that your target audiences will link to or by publishing guest blogs on reputable sites.
Google's algorithms are designed to identify and penalize sites that attempt to manipulate their search rankings through unethical link practices, such as having an unnaturally high percentage of dofollow links.
Algorithmic penalties can result in a drop in rankings, while manual penalties can result in the removal of the entire domain from the Google index.
BC Data China Every link is a dofollow link unless it is specifically marked as nofollow.
Nofollow links, introduced by Google in 2005 to combat spam, do not pass on link equity. They are used to instruct search engines to disregard the link in terms of passing ranking power.
However, they can still bring traffic and carry non-SEO value, such as brand exposure and credibility.
If you are running a link building campaign, most links should be dofollow. However, the actual ratio of dofollow links depends on your overall link profile.
Overall, an ideal ratio of 80:20 or 70:30 is advisable, where 80% or 70% should be dofollow links.
You should always use "nofollow" or "sponsored" attributes for links that are advertisements or paid placements to comply with Google’s guidelines.
Editorial dofollow links are among the most valuable types of links. You can acquire them by creating high-quality content that your target audiences will link to or by publishing guest blogs on reputable sites.
Google's algorithms are designed to identify and penalize sites that attempt to manipulate their search rankings through unethical link practices, such as having an unnaturally high percentage of dofollow links.
Algorithmic penalties can result in a drop in rankings, while manual penalties can result in the removal of the entire domain from the Google index.