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Link Position on Page

Posted: Wed Apr 23, 2025 5:49 am
by chameli
Where your links are placed on a page determines how valuable the backlink is.
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Contextual hyperlinks within the main content are considered more valuable than those in the header, footer, or sidebar.



Also, in-content links placed above the fold (the portion of the web page visible without scrolling) receive more visibility and clicks, potentially increasing their value.



Search engines, including Google, give more weight to external links as they are editorially given and contextually relevant.



You can visually inspect the webpage to see where the link is placed. Check if it's in the main content, sidebar, footer, or header.



Chrome's Developer Tools lets you inspect the HTML and see where the link is coded within the page structure.



When determining link position on the page, make sure they look natural. In-content hyperlinks should add value to the reader and must fit seamlessly into the text.



Google's algorithms have evolved to prioritize user experience and the natural flow of content. Google advises against manipulative link practices and stresses the importance of link quality and relevance over mere placement.



Avoid participating in link schemes designed to manipulate page rank by artificially placing links in certain positions.