Facial biometrics could generate 22 billion in 2022
Posted: Wed Apr 23, 2025 4:05 am
Global demand for facial recognition systems has been driven by increased concerns about health and hygiene. The market, which recorded revenues of US$3.78 billion (around R$21 billion) in 2020, is expected to reach US$9.6 billion (R$53 billion) in 2022, according to a report by Allied Market Research.
The implementation of technology has been iceland mobile database by high costs and low accuracy. However, technological advances, especially integration with Artificial Intelligence (AI) and cloud-based services , could solve the industry bottleneck and enable rapid expansion in the coming years.
Facial biometrics has advantages such as the absence of physical contact and easy implementation. Therefore, it is the most widely used biometric technology for security and marketing purposes, being used by both the public and private sectors.
Uses of facial recognition
Facial recognition can be used to provide security and speed up payments in supermarkets and pharmacies. (Source: Payface/Reproduction)Facial recognition can be used to provide security and speed up payments in supermarkets and pharmacies. (Source: Payface/Reproduction) Source: Payface/Reproduction
The use of facial recognition is widespread in South America. According to a survey by Surfshark, 92% of countries use the technology. In Brazil, several public security forces, such as the one in Bahia, use cameras integrated with facial biometrics to locate and arrest suspects.
The application of technology to ensure security is also present in residential condominiums. “Facial recognition is a product that is in high demand these days due to residents and visitors’ fear of touching intercoms,” says Thiago Paulo, COO of Winker. In addition to granting access to residents and visitors, the system can also check whether masks are being used correctly and monitor what people are doing in common areas.
Facial recognition is also being used by large companies and financial startups to automate banking processes, such as account opening and credit analysis, and to speed up payments in commercial establishments.
“This image analysis, previously done by the human eye, is now validated by means of an accuracy drive,” explains Thiago de Assis, CEO of Stoque. The startup Payface, for example, uses the technology to eliminate the need to present a card, reduce queues and avoid physical contact at the Angeloni supermarket in Florianópolis (SC) and Super Muffato in Londrina (PR), as well as at Drogaria Iguatemi in São Paulo (SP).
The implementation of technology has been iceland mobile database by high costs and low accuracy. However, technological advances, especially integration with Artificial Intelligence (AI) and cloud-based services , could solve the industry bottleneck and enable rapid expansion in the coming years.
Facial biometrics has advantages such as the absence of physical contact and easy implementation. Therefore, it is the most widely used biometric technology for security and marketing purposes, being used by both the public and private sectors.
Uses of facial recognition
Facial recognition can be used to provide security and speed up payments in supermarkets and pharmacies. (Source: Payface/Reproduction)Facial recognition can be used to provide security and speed up payments in supermarkets and pharmacies. (Source: Payface/Reproduction) Source: Payface/Reproduction
The use of facial recognition is widespread in South America. According to a survey by Surfshark, 92% of countries use the technology. In Brazil, several public security forces, such as the one in Bahia, use cameras integrated with facial biometrics to locate and arrest suspects.
The application of technology to ensure security is also present in residential condominiums. “Facial recognition is a product that is in high demand these days due to residents and visitors’ fear of touching intercoms,” says Thiago Paulo, COO of Winker. In addition to granting access to residents and visitors, the system can also check whether masks are being used correctly and monitor what people are doing in common areas.
Facial recognition is also being used by large companies and financial startups to automate banking processes, such as account opening and credit analysis, and to speed up payments in commercial establishments.
“This image analysis, previously done by the human eye, is now validated by means of an accuracy drive,” explains Thiago de Assis, CEO of Stoque. The startup Payface, for example, uses the technology to eliminate the need to present a card, reduce queues and avoid physical contact at the Angeloni supermarket in Florianópolis (SC) and Super Muffato in Londrina (PR), as well as at Drogaria Iguatemi in São Paulo (SP).