At this point, the message you create will be understood by everyone and not just limited to language. Rather, it is because this virus has become a pandemic that is affecting the world. People will identify with it in one way or another in any country they are in.
Email marketing campaigns during the coronavirus pandemic should not be far removed from the current reality. For this reason, it is smart and necessary to direct them towards this topic. You will show your clients your commitment to their problems, whether with interesting information, recommendations or motivational messages.
TABLE OF CONTENTS
12 creative email marketing campaigns in times of coronavirus
1.- Bee advises its clients
2.- Calm shows his empathy
3.- TurismoCity launches montenegro email list an assistance campaign
4.- Litmus tells his story
5.- Invision offers free resources
6.- OSDE offers online medical consultations
7.- Andreani is committed to supply
8.- Scoop.it maintains its services
9.- Duolingo motivates you
10.- Shorthand Highlights invites you to tell stories
11.- Banesco sends a message to raise awareness
12.- Hootsuite invites you to your webinar
12 creative email marketing campaigns in times of coronavirus
Many companies and brands have joined email marketing campaigns in times of coronavirus. A strategy that is not about taking advantage of people but about showing solidarity with them. If you also want to do it and don't know how to start, you can be guided by these creative campaigns:
1.- Bee advises its clients
Email marketing campaigns in times of coronavirus: BeeIf you want to engage your audience , what better way to do it than by giving them recommendations and advice on Covid-19. This is exactly what Bee did in this campaign. It focused on hygiene, something that is essential to avoid the spread of the coronavirus. But it based its strategy on a message that teaches its audience: how to keep their devices disinfected.
And like any good Email Marketing strategy , they included a call to action button with which they can direct traffic to their blog. This way, their audience can access more tips. Working on the content is also a great help for SEO positioning.
2.- Calm shows his empathy
Email marketing campaigns in times of coronavirus: calm
Now you'll see the Calm brand campaign that certainly reflects its values by reaching out to its audience. Knowing that quarantine at home can cause anxiety, they had the great idea of offering free meditation and relaxation resources for their audience.
In addition, they become closer to their community by placing a copywriting in a personal capacity. This is able to transmit not only the values that identify their application but also that support from a distance. People will feel appreciated and important.
