Popup design can be boiled down to a few simple rules
Posted: Sat Dec 07, 2024 10:16 am
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Tutorial: How to create a popup campaign for Brevo with WisePops
Step 1: Choose an opt-in incentive
Every popup campaign needs an opt-in incentive — something that’ll make subscribers want to join your list.
This can be a content upgrade like a free ebook, a discount code for new subscribers, or a free gift. Explore all the possibilities in our email list building guide.
You’ll put this incentive front and center on your popup copy as the hook to bring people in. You can pair the copy with a visual to make it even more appealing and attention-grabbing.
If you’re serious about building your marketing list, we strongly suggest including an opt-in incentive on your popup forms.
At WisePops, we recently studied a sample of 54 popup campaigns totalling more than 56 million displays. Popups that included an opt-in incentive had an average conversion rate of 4.6%, whereas those that didn’t had an average conversion rate of 1.2%.
Pretty convincing, right?
In terms of incentives, sweepstakes usually perform best, followed by discount norway mobile phone numbers database codes and free shipping offers. But it’s up to you to choose an incentive that's in line with your budget and sales strategy.
sweepstakes popup
An sms popup offering a 10% discount to new subscribers (judy.co)
Step 2: Create an eye-catching design
Align popup design with your brand. Use the same font family and colors as your website (here’s a handy Chrome extension to identify fonts on web pages)
Make sure your popup is visible: use contrasting colors for your popup’s background and/or activate an overlay to make sure it stands out against your website’s content.
Try to design a popup that’s original and catchy: use transparent images and/or unusual shapes.
creating a popup
From an easy-to-ignore popup to a an eye-catching overlay in 20 seconds
Step 3: Create Your Popup Form
Once you’ve laid the foundations of your popup, it’s time to work on the form itself.
The main question at this step is: how do you want to contact your leads —email, sms or both? And what would you like to know about them?
Once you’ve answered these two questions, you can start working on your form.
To create the form, select an email or a text block:
Open my free Brevo account
Tutorial: How to create a popup campaign for Brevo with WisePops
Step 1: Choose an opt-in incentive
Every popup campaign needs an opt-in incentive — something that’ll make subscribers want to join your list.
This can be a content upgrade like a free ebook, a discount code for new subscribers, or a free gift. Explore all the possibilities in our email list building guide.
You’ll put this incentive front and center on your popup copy as the hook to bring people in. You can pair the copy with a visual to make it even more appealing and attention-grabbing.
If you’re serious about building your marketing list, we strongly suggest including an opt-in incentive on your popup forms.
At WisePops, we recently studied a sample of 54 popup campaigns totalling more than 56 million displays. Popups that included an opt-in incentive had an average conversion rate of 4.6%, whereas those that didn’t had an average conversion rate of 1.2%.
Pretty convincing, right?
In terms of incentives, sweepstakes usually perform best, followed by discount norway mobile phone numbers database codes and free shipping offers. But it’s up to you to choose an incentive that's in line with your budget and sales strategy.
sweepstakes popup
An sms popup offering a 10% discount to new subscribers (judy.co)
Step 2: Create an eye-catching design
Align popup design with your brand. Use the same font family and colors as your website (here’s a handy Chrome extension to identify fonts on web pages)
Make sure your popup is visible: use contrasting colors for your popup’s background and/or activate an overlay to make sure it stands out against your website’s content.
Try to design a popup that’s original and catchy: use transparent images and/or unusual shapes.
creating a popup
From an easy-to-ignore popup to a an eye-catching overlay in 20 seconds
Step 3: Create Your Popup Form
Once you’ve laid the foundations of your popup, it’s time to work on the form itself.
The main question at this step is: how do you want to contact your leads —email, sms or both? And what would you like to know about them?
Once you’ve answered these two questions, you can start working on your form.
To create the form, select an email or a text block: