What is the difference between retargeting and remarketing advertising?
Posted: Sat Dec 07, 2024 9:55 am
Understand the benefits of retargeting and remarketing advertising to positively impact consumers and increase sales.
Ivan de Souza
Mar 7, 22 | 8 min read
retargeting advertising
Reading time: 7 minutes
Planning and executing the most appropriate Digital Marketing strategies for the characteristics of the business is a constant challenge. To do so, it is necessary to know the applications of each one and the best practices, as in the case of retargeting and remarketing advertising .
Both remarketing and retargeting can bring many benefits to your business, from customer engagement and higher conversion rates to better brand awareness online.
However, these strategies are constantly trinidad and tobago email address confused, which means that marketing professionals do not take advantage of the full potential of results that both solutions offer.
With this in mind, in this content, we will detail what differentiates them and also give valuable advice on how to develop these strategies for the success of your business's Digital Marketing actions. Stay with us and enjoy the read!
Remarketing: What is it?
What are the advantages of this strategy, really?
Best practices for using the strategy
Now, what is retargeting?
These are the benefits of using this solution
Ways to use retargeting advertising in your online presence
How to combine remarketing and retargeting strategies?
Remarketing: What is it?
First, let's understand what remarketing is. Despite the similarity between the strategies, it relates to the practices that are developed to re-engage people interested in the brand, using email marketing .
This means that they are already leads or even clients, and that this audience already has a clearer interest in the products or services that the brand has to offer.
For example, imagine a customer who enters an e-commerce website and browses through the pages. He adds items to the cart, but abandons the purchase before completing it; he later receives an email inviting him to complete the order. This is a traditional example of remarketing.
Remarketing is therefore about using email to engage and attract potential customers – a key difference from retargeting.
What are the advantages of this strategy, really?
Next, we are going to highlight the advantages of using remarketing in your business. Let's continue!
Commitment to the customer
The relationship between brands and customers should not be unilateral, so it is essential to seek channels of interaction for a customer loyalty strategy to be viable.
Remarketing works as a channel that enables customer engagement and increases retention possibilities since, in addition to impacting the consumer again, it also keeps them active.
Engaging customers through email marketing keeps them coming back to your site, which increases browsing time and, in many cases, increases sales.
Brand perception
When a consumer buys from a company, even if their experience is positive, building a relationship will depend on the brand's effort to maintain active contact.
If you never interact with the company again, the tendency is to start the purchasing process from scratch next time.
On the other hand, if the organization keeps the relationship active through email, the user is more likely to approach it when interested in a product, since they have a better impression of the brand.
Conversion
A remarketing strategy can highlight an abandoned cart or even invite the consumer to discover a new product line, among other actions.
In all of them, this solution enables the user to return to the site and have a new purchase opportunity, increasing the site's conversion rate.
Best practices for using the strategy
As with any Digital Marketing strategy, there are some remarketing applications that provide a more satisfactory return to brands.
Below we highlight the solution’s best practices that will help enrich your online performance.
Abandonment of the car
As in the example given above, using remarketing to suggest shopping cart redemption is one of the most common (but also effective) uses of the strategy.
A large number of consumers abandon their shopping carts. It has happened to all of us at some point, right? Therefore, remarketing is a necessary strategy, given the great potential to reverse this scenario.
Ivan de Souza
Mar 7, 22 | 8 min read
retargeting advertising
Reading time: 7 minutes
Planning and executing the most appropriate Digital Marketing strategies for the characteristics of the business is a constant challenge. To do so, it is necessary to know the applications of each one and the best practices, as in the case of retargeting and remarketing advertising .
Both remarketing and retargeting can bring many benefits to your business, from customer engagement and higher conversion rates to better brand awareness online.
However, these strategies are constantly trinidad and tobago email address confused, which means that marketing professionals do not take advantage of the full potential of results that both solutions offer.
With this in mind, in this content, we will detail what differentiates them and also give valuable advice on how to develop these strategies for the success of your business's Digital Marketing actions. Stay with us and enjoy the read!
Remarketing: What is it?
What are the advantages of this strategy, really?
Best practices for using the strategy
Now, what is retargeting?
These are the benefits of using this solution
Ways to use retargeting advertising in your online presence
How to combine remarketing and retargeting strategies?
Remarketing: What is it?
First, let's understand what remarketing is. Despite the similarity between the strategies, it relates to the practices that are developed to re-engage people interested in the brand, using email marketing .
This means that they are already leads or even clients, and that this audience already has a clearer interest in the products or services that the brand has to offer.
For example, imagine a customer who enters an e-commerce website and browses through the pages. He adds items to the cart, but abandons the purchase before completing it; he later receives an email inviting him to complete the order. This is a traditional example of remarketing.
Remarketing is therefore about using email to engage and attract potential customers – a key difference from retargeting.
What are the advantages of this strategy, really?
Next, we are going to highlight the advantages of using remarketing in your business. Let's continue!
Commitment to the customer
The relationship between brands and customers should not be unilateral, so it is essential to seek channels of interaction for a customer loyalty strategy to be viable.
Remarketing works as a channel that enables customer engagement and increases retention possibilities since, in addition to impacting the consumer again, it also keeps them active.
Engaging customers through email marketing keeps them coming back to your site, which increases browsing time and, in many cases, increases sales.
Brand perception
When a consumer buys from a company, even if their experience is positive, building a relationship will depend on the brand's effort to maintain active contact.
If you never interact with the company again, the tendency is to start the purchasing process from scratch next time.
On the other hand, if the organization keeps the relationship active through email, the user is more likely to approach it when interested in a product, since they have a better impression of the brand.
Conversion
A remarketing strategy can highlight an abandoned cart or even invite the consumer to discover a new product line, among other actions.
In all of them, this solution enables the user to return to the site and have a new purchase opportunity, increasing the site's conversion rate.
Best practices for using the strategy
As with any Digital Marketing strategy, there are some remarketing applications that provide a more satisfactory return to brands.
Below we highlight the solution’s best practices that will help enrich your online performance.
Abandonment of the car
As in the example given above, using remarketing to suggest shopping cart redemption is one of the most common (but also effective) uses of the strategy.
A large number of consumers abandon their shopping carts. It has happened to all of us at some point, right? Therefore, remarketing is a necessary strategy, given the great potential to reverse this scenario.