Action plan: underway
Posted: Sat Dec 07, 2024 9:53 am
In reality, it all comes down to: who is interested in what I can say about the area in which I have useful knowledge and experience, at what times and how can I reach that person in a natural and non-intrusive way , which results in value and a possible budding relationship that extends over time with positive impacts for both parties. From all this reflection arises the type of content we will make (topics, formats, tone...), the location/distribution for them, the periodicity and the path to conversion.
Going back to the previous example, perhaps to get that 50% more visits to the website it would be more efficient to think about answering searches (SEO) or perhaps intervening in conversations in which we can add value (Twitter) or perhaps establishing a registry of reactivation of clients who have an occasional interest in us due to specific factors (newsletter). These are just some examples of possibilities that must be defined around the knowledge of needs and opportunities. The incorporation of a blog with different themes and/or approaches into the company's website is the most useful way.
So far we have talked about issues on paper, but now it is time to put them into practice. We already have a clear idea of what content we want to create and how often (for this, it is advisable to establish an editorial calendar that is prepared with sufficient foresight) because we know what kind of people we are targeting, czech republic email address with what intentions, and through what channels. And it is time to do it.
Here we return to the issue of resources. Depending on the size of your company, you may be able to take this on internally or you may need help. In the first case, the advantage is that knowledge and experience are transferred organically , without intermediaries, although it involves work that may mean a reduction in dedication to the productive work of the company. In the second, there is greater flexibility, although you first need to train whoever creates that content , especially if we are talking about complex topics. By the time the action plan arrives, this must be resolved and established.
One of the keys to content marketing is consistency. You have to stick to a previously established schedule and offer users a predictable offer that helps them create a habit, which in turn results in the formation of a small community. These users will help refine the strategy with their qualitative reactions, which we can incorporate into the quantitative data, and we can also turn them into brand advocates so they can spread the word in their immediate surroundings. A satisfied and well-served customer is likely to recommend what they have seen and experienced to others.
Therefore, in addition to the creation of content and its placement in specific distribution environments, over time we can achieve goals that complement those set . For exampl.
Going back to the previous example, perhaps to get that 50% more visits to the website it would be more efficient to think about answering searches (SEO) or perhaps intervening in conversations in which we can add value (Twitter) or perhaps establishing a registry of reactivation of clients who have an occasional interest in us due to specific factors (newsletter). These are just some examples of possibilities that must be defined around the knowledge of needs and opportunities. The incorporation of a blog with different themes and/or approaches into the company's website is the most useful way.
So far we have talked about issues on paper, but now it is time to put them into practice. We already have a clear idea of what content we want to create and how often (for this, it is advisable to establish an editorial calendar that is prepared with sufficient foresight) because we know what kind of people we are targeting, czech republic email address with what intentions, and through what channels. And it is time to do it.
Here we return to the issue of resources. Depending on the size of your company, you may be able to take this on internally or you may need help. In the first case, the advantage is that knowledge and experience are transferred organically , without intermediaries, although it involves work that may mean a reduction in dedication to the productive work of the company. In the second, there is greater flexibility, although you first need to train whoever creates that content , especially if we are talking about complex topics. By the time the action plan arrives, this must be resolved and established.
One of the keys to content marketing is consistency. You have to stick to a previously established schedule and offer users a predictable offer that helps them create a habit, which in turn results in the formation of a small community. These users will help refine the strategy with their qualitative reactions, which we can incorporate into the quantitative data, and we can also turn them into brand advocates so they can spread the word in their immediate surroundings. A satisfied and well-served customer is likely to recommend what they have seen and experienced to others.
Therefore, in addition to the creation of content and its placement in specific distribution environments, over time we can achieve goals that complement those set . For exampl.