Estefanía Trossero, IM student and Head of Digital Marketing and UX for Web & Mobile at Agroads, Argentina
Posted: Sat Dec 07, 2024 9:38 am
Estefanía Trossero has been leading the Marketing and UX team of the Agroads website for 6 years, a leading e-commerce site in the agricultural sector in Argentina, with more than 1 million monthly visits and 400 thousand users. Her expert profile in marketing, design and usability make her a multifaceted professional capable of supervising and analyzing all fronts in order to find constant improvements for the 360 strategy. She tells us how she achieves this in the following interview.
You started your career studying Marketing and Graphic Design. Why did you decide to train in these two areas?
I have always had a special interest in the arts, creativity and science, but the reality is that due to economic reasons I could not study Medicine in another city and I had no other alternative than to follow the path on the more creative side and continue my studies in the city. It was from that moment that I began to study Social Communication with an orientation in Design at UCSE .
Within the career I had 2 years of marketing and from that switzerland phone number list moment it caught my attention and aroused my curiosity. The bug had bitten me early, so much so that since I entered the digital world I could not help but fall in love and that was where I decided to train and prepare myself for this new exciting world.
How did the opportunity to work as a Marketing and Advertising Assistant for Ford Argentina come about? What were your responsibilities while working for the automotive giant?
The opportunity to work for one of the most renowned Ford dealerships in the country came about thanks to one of my professors from my last year of college (Josefina Alfonso), who put me to work alongside her and who opened the doors to the company's Marketing department for me .
There I worked as a marketing and design assistant , creating and coordinating the sending of graphic pieces and advertising spots to different media outlets, participating in the organization and implementation of events: car presentations, exhibitions, press conferences, maintaining the website, taking photographs, among other things.
After 2 years working there, what are the most important things you have learned?
It helped me to gain a deep understanding of how an international company works and operates in order to maintain a strong and integral identity within all of the sales outlets it maintains both inside and outside the country.
I learned to work responsibly and efficiently , to do my best every day to compete within the market with other dealers in the country , to work under pressure, since each dealer must follow guidelines established by Ford and meet certain objectives.
In fact, years later I had to do some work for a John Deere dealer in Argentina and it was very familiar to me to understand how it works, thanks to my previous experience within the company.
You started your career studying Marketing and Graphic Design. Why did you decide to train in these two areas?
I have always had a special interest in the arts, creativity and science, but the reality is that due to economic reasons I could not study Medicine in another city and I had no other alternative than to follow the path on the more creative side and continue my studies in the city. It was from that moment that I began to study Social Communication with an orientation in Design at UCSE .
Within the career I had 2 years of marketing and from that switzerland phone number list moment it caught my attention and aroused my curiosity. The bug had bitten me early, so much so that since I entered the digital world I could not help but fall in love and that was where I decided to train and prepare myself for this new exciting world.
How did the opportunity to work as a Marketing and Advertising Assistant for Ford Argentina come about? What were your responsibilities while working for the automotive giant?
The opportunity to work for one of the most renowned Ford dealerships in the country came about thanks to one of my professors from my last year of college (Josefina Alfonso), who put me to work alongside her and who opened the doors to the company's Marketing department for me .
There I worked as a marketing and design assistant , creating and coordinating the sending of graphic pieces and advertising spots to different media outlets, participating in the organization and implementation of events: car presentations, exhibitions, press conferences, maintaining the website, taking photographs, among other things.
After 2 years working there, what are the most important things you have learned?
It helped me to gain a deep understanding of how an international company works and operates in order to maintain a strong and integral identity within all of the sales outlets it maintains both inside and outside the country.
I learned to work responsibly and efficiently , to do my best every day to compete within the market with other dealers in the country , to work under pressure, since each dealer must follow guidelines established by Ford and meet certain objectives.
In fact, years later I had to do some work for a John Deere dealer in Argentina and it was very familiar to me to understand how it works, thanks to my previous experience within the company.