CEO and Project Manager
April 29, 2016
I already discussed the topic of inbound marketing in my personal blog more than a year ago, but it is still a very topical issue, since the enormous competition and specialization increasingly force us to optimize resources. The bombardment of messages loses strength compared to advertising and communication with the client, something that is very common sense. The interruption announcement loses strength when it comes to satisfying needs at the right time. Closely linked to what we understand and have discussed as Revenue Management “ The right product, at the right price at the right time ” is something similar, but at the marketing level.
I am not writing this article to convince you of anything, at least not to convince you of anything. Inbound Marketing is often associated with the concept of a Funnel. It is understood ghana email address a process in which we accompany the user towards the sale, in which the user can start from the beginning (from where they are planning) or can join halfway. The objective is the one that does not vary, which is none other than that a client consumes and prescribes our product .
Let's consider that according to the Asiri team we are convinced that Inbound Marketing is a fantastic option when it comes to structuring your hotel's online marketing strategy :
Because it adapts perfectly to your hotel's digital strategy. Although it is possible to enhance your online strategy with offline actions, implementing an inbound marketing strategy adapts perfectly to digital campaigns in relation to automation, analytics, segments, markets... It allows you to be as flexible as you want and have visibility based on your objectives.
Providing value to hotel customers. The concept of making headway in the market changes in favour of those brands that offer solutions and focus their marketing strategies on the customer. In a market with an oversupply, specialisation is essential, not only in the product, but also in its communication.
Maximizing marketing budgets for ROI. Campaign segmentation and optimization allows us to allocate budgets based on fairly precise estimates. We know in advance the conversion of our campaigns, which means we can use forecasts that were not so precise before.
Capturing higher quality leads based on product knowledge. When a customer follows our funnel and knows our product, they are much more likely to consume our product/service. The chances of conversion increase and therefore they can become a potential “salesperson” for us.
Interruptions give way to content. Although it won't be easy to get rid of the stigma of interruptive advertising, we are increasingly consuming products that don't appear in major media, that don't aim to leave us hanging with "We'll be back in 3 minutes" or that don't try to bombard us on bus shelters, now the "shots" are going in another direction. It sounds very romantic, but the path is quite clear.
