Marketing training, where to start?
Posted: Sat Dec 07, 2024 9:36 am
Strategy should always be one step ahead of marketing training
If you are a beginner in marketing, the first step should be to understand the basic principles and strategies. Before you start investing in training, it is worth understanding how online promotion works in practice. This will give you a solid foundation for further development. You can look for information on blogs, in books (for example, from Kotler, known to every marketer) or studies.
Understanding the fundamentals of strategy and strategic approach means not only understanding the different types of marketing (digital, direct, etc.), but also understanding how these different elements work together. It also means thinking about what your business goals are and how marketing can help you achieve them. What might be key?
Market Research – understanding who country code +225, ivory coast phone numbers your customers are, what motivates them, what their needs are and how to best reach them.
SWOT Analysis – an assessment of the strengths and weaknesses of your company, as well as the opportunities and threats arising from the environment.
Metrics and KPIs – key performance indicators that help you understand whether your marketing activities are effective.
Also check out our post: Your content marketing strategy in 5 steps + free action planner to download
Three key steps to start your marketing course adventure
According to “ Your Strategic Marketing Partner ” and our experience, the best way to start learning marketing is to focus on three key activities:
Learning market research , starting with customer demographics and psychographics.
Analysis of successful marketing campaigns , both online and offline.
Learn how to track and measure analytical metrics in marketing.
Marketing training, where to start?
Marketing courses are often divided into different difficulty levels, starting with basic and ending with advanced . While the basic level may seem less demanding, it is worth paying attention to the group dynamics. If your skills are relatively higher than the rest of the participants, it can make learning more difficult.
This is because trainers often adjust the pace and complexity of the material to the most new participants. On the other hand, advanced training courses are usually aimed at smaller, more specialized groups and offer a huge amount of complex knowledge. However, without a solid understanding of the basics, the material presented in these advanced marketing courses can be difficult—even impossible—to digest.
When to choose a basic level marketing course?
If you already have some understanding of what marketing is, you can start with a basic level training. In such courses, you will learn basic tools and concepts such as SEO , content marketing , and social media . You will learn the foundations and terminology without which you will not move forward.
When to choose advanced level internet marketing training?
If you already have some experience from basic training or practice, it is worth investing in advanced training. Here, you will deepen your knowledge of more complex strategies and tools - such as data analysis, marketing automation or sales strategies. At such events, less time is devoted to concepts and theory, and more to useful analyses, case studies or work on real examples.
Another important question, individual or group marketing training?
You will always learn more from individual training. If you have the opportunity to consult with a trainer - this is always an opportunity to learn more and "get" more out of such training. An individual approach allows you to adapt the material to your needs and allows you to focus on specific problems.
However, it is usually more expensive, more problematic to organize and more difficult to prepare. What is also important for some people - individual training does not provide the possibility of networking at the level of group training. We have prepared a small table with the advantages and disadvantages of both types of training to simplify your choice:
Table presenting a comparison of individual and group training in selected aspects
Choosing a Marketing Course or Training – A List of Specific Aspects to Consider
If you are still wondering what level and training to start with, we will try to help you in an even more structured way.
Selecting a training course – basic level
What does it include?
Entry-level courses typically include an introduction to various aspects of marketing, such as SEO (search engine optimization), content marketing, and social media marketing. You may also learn the basics of data analysis and analytical tools.
For whom?
These courses are perfect for those who are just starting out in marketing. If you are a small business owner, a student, or just want to understand how marketing works, this is a good place to start.
How to choose?
When choosing a basic level course, pay attention to the scope of the material, the opinions of other participants. It is also worth looking at whether the course offers a certificate of completion - which you can add to your CV.
Select training - advanced level
What does it include?
Advanced level training is much more specialized . It deals with specific tools and strategies, such as data analysis, marketing automation, sales strategies, or advertising campaign management.
For whom?
If you already have some marketing experience and want to expand your skills, then advanced courses are for you. They are also great for marketing professionals who want to specialize in a specific area and work with specific examples.
How to choose?
When choosing an advanced training course, pay attention to whether it is up-to-date ( marketing changes quickly ), whether the instructors are experts in the field, and whether the course offers practical exercises or case studies. The issue of remote or on-site nature can be relegated to the background, because in the case of technical training it makes little difference.
Free sources of marketing knowledge also exist
Don't forget about the free resources available. There are many online courses, e-books and articles that can serve as a good knowledge base. This will allow you to be more active during the training and ask specific questions.
Try your hand at courses from companies that are globally known. This can not only be good for your knowledge, but it will also look good on your CV if you are still looking for a job.
Featured Courses and Resources:
HubSpot Academy – offers free courses in various areas of marketing.
Google Analytics Academy – a tool for monitoring and analyzing website traffic.
Google Ads on the Ski l lshop platform – a platform for creating online ads.
Facebook Blueprint – Resources for learning how to manage Facebook pages and ads. Much of it is free.
Canva Design School – graphic design courses that are useful in marketing.
eCommerce Tea m Academy – courses created by… eCommerce Team!
Are you looking for online marketing training that is tailored to your needs?
You can also contact us – our training covers a range of marketing topics – suitable for any level of your knowledge. We will help you build a coherent image on the web, explain how social media works, what this whole SEO thing is about, how to take good photos and how not to burn through your budget on paid advertising.
We will prepare them so that they are tailored to your needs. We will establish goals, a training plan, and then we will prepare and conduct workshops to help develop skills and increase business efficiency. You will look into the eCommerce Team training offer .
If you are a beginner in marketing, the first step should be to understand the basic principles and strategies. Before you start investing in training, it is worth understanding how online promotion works in practice. This will give you a solid foundation for further development. You can look for information on blogs, in books (for example, from Kotler, known to every marketer) or studies.
Understanding the fundamentals of strategy and strategic approach means not only understanding the different types of marketing (digital, direct, etc.), but also understanding how these different elements work together. It also means thinking about what your business goals are and how marketing can help you achieve them. What might be key?
Market Research – understanding who country code +225, ivory coast phone numbers your customers are, what motivates them, what their needs are and how to best reach them.
SWOT Analysis – an assessment of the strengths and weaknesses of your company, as well as the opportunities and threats arising from the environment.
Metrics and KPIs – key performance indicators that help you understand whether your marketing activities are effective.
Also check out our post: Your content marketing strategy in 5 steps + free action planner to download
Three key steps to start your marketing course adventure
According to “ Your Strategic Marketing Partner ” and our experience, the best way to start learning marketing is to focus on three key activities:
Learning market research , starting with customer demographics and psychographics.
Analysis of successful marketing campaigns , both online and offline.
Learn how to track and measure analytical metrics in marketing.
Marketing training, where to start?
Marketing courses are often divided into different difficulty levels, starting with basic and ending with advanced . While the basic level may seem less demanding, it is worth paying attention to the group dynamics. If your skills are relatively higher than the rest of the participants, it can make learning more difficult.
This is because trainers often adjust the pace and complexity of the material to the most new participants. On the other hand, advanced training courses are usually aimed at smaller, more specialized groups and offer a huge amount of complex knowledge. However, without a solid understanding of the basics, the material presented in these advanced marketing courses can be difficult—even impossible—to digest.
When to choose a basic level marketing course?
If you already have some understanding of what marketing is, you can start with a basic level training. In such courses, you will learn basic tools and concepts such as SEO , content marketing , and social media . You will learn the foundations and terminology without which you will not move forward.
When to choose advanced level internet marketing training?
If you already have some experience from basic training or practice, it is worth investing in advanced training. Here, you will deepen your knowledge of more complex strategies and tools - such as data analysis, marketing automation or sales strategies. At such events, less time is devoted to concepts and theory, and more to useful analyses, case studies or work on real examples.
Another important question, individual or group marketing training?
You will always learn more from individual training. If you have the opportunity to consult with a trainer - this is always an opportunity to learn more and "get" more out of such training. An individual approach allows you to adapt the material to your needs and allows you to focus on specific problems.
However, it is usually more expensive, more problematic to organize and more difficult to prepare. What is also important for some people - individual training does not provide the possibility of networking at the level of group training. We have prepared a small table with the advantages and disadvantages of both types of training to simplify your choice:
Table presenting a comparison of individual and group training in selected aspects
Choosing a Marketing Course or Training – A List of Specific Aspects to Consider
If you are still wondering what level and training to start with, we will try to help you in an even more structured way.
Selecting a training course – basic level
What does it include?
Entry-level courses typically include an introduction to various aspects of marketing, such as SEO (search engine optimization), content marketing, and social media marketing. You may also learn the basics of data analysis and analytical tools.
For whom?
These courses are perfect for those who are just starting out in marketing. If you are a small business owner, a student, or just want to understand how marketing works, this is a good place to start.
How to choose?
When choosing a basic level course, pay attention to the scope of the material, the opinions of other participants. It is also worth looking at whether the course offers a certificate of completion - which you can add to your CV.
Select training - advanced level
What does it include?
Advanced level training is much more specialized . It deals with specific tools and strategies, such as data analysis, marketing automation, sales strategies, or advertising campaign management.
For whom?
If you already have some marketing experience and want to expand your skills, then advanced courses are for you. They are also great for marketing professionals who want to specialize in a specific area and work with specific examples.
How to choose?
When choosing an advanced training course, pay attention to whether it is up-to-date ( marketing changes quickly ), whether the instructors are experts in the field, and whether the course offers practical exercises or case studies. The issue of remote or on-site nature can be relegated to the background, because in the case of technical training it makes little difference.
Free sources of marketing knowledge also exist
Don't forget about the free resources available. There are many online courses, e-books and articles that can serve as a good knowledge base. This will allow you to be more active during the training and ask specific questions.
Try your hand at courses from companies that are globally known. This can not only be good for your knowledge, but it will also look good on your CV if you are still looking for a job.
Featured Courses and Resources:
HubSpot Academy – offers free courses in various areas of marketing.
Google Analytics Academy – a tool for monitoring and analyzing website traffic.
Google Ads on the Ski l lshop platform – a platform for creating online ads.
Facebook Blueprint – Resources for learning how to manage Facebook pages and ads. Much of it is free.
Canva Design School – graphic design courses that are useful in marketing.
eCommerce Tea m Academy – courses created by… eCommerce Team!
Are you looking for online marketing training that is tailored to your needs?
You can also contact us – our training covers a range of marketing topics – suitable for any level of your knowledge. We will help you build a coherent image on the web, explain how social media works, what this whole SEO thing is about, how to take good photos and how not to burn through your budget on paid advertising.
We will prepare them so that they are tailored to your needs. We will establish goals, a training plan, and then we will prepare and conduct workshops to help develop skills and increase business efficiency. You will look into the eCommerce Team training offer .