A quick disclaimer before we dive into our list of the best AI-powered marketing tools for 2024: the “best” software for a business depends 100% on its social media goals .
Therefore, before you jump into the world of automation and adopt all the tools available, take the time to think about the aspects of your current processes that could use improvement or streamlining.
Bonus: Use our free calculator to quickly find out your engagement rate . Calculate it post by post or for an entire campaign, for any social network.
AI-powered marketing tools for social media
1. Hootsuite
Managing social media is like holding 25 different positions. Creating content, iran phone number data posting on various networks, identifying audiences, responding to customer inquiries, reporting, and more. All of these tasks represent a significant amount of work.
Hootsuite Compose Screen Auto-Publish Feature
Hootsuite can help you accomplish all of these tasks (and more) from one easy-to-use dashboard that's compatible with Facebook , Instagram , X (formerly Twitter) , LinkedIn , TikTok , Pinterest , and YouTube .
Hootsuite provides you with:
An easy-to-use social media scheduler
Personalized recommendations on the best times to post
Intuitive analytics for all your social networks
A single inbox for DMs and comments (regardless of the network they were posted on)
A sector benchmarking and a competitive analysis
Simple social media monitoring tools
Integrations with all your other tools, including Canva, Hubspot, Shopify, Mailchimp, Microsoft Dynamics, and over 200 others.
And since this article is about artificial intelligence tools dedicated to marketing, let's remember that, in this area too, solutions developed by Hootsuite, such as OwlyWriter , can work miracles.
Create perfect posts in seconds!
OwlyWriter AI instantly generates captions and content ideas for every social network. It's easy.
30-day free trial
Not only does OwlyWriter rely on the revolutionary ChatGPT linguistic model, it also includes all the content creation formulas that have made us successful (derived from more than 14 years of research).
OwlyWriter can:
Write a new caption for your social media using a specific tone
Write a post from a link (e.g., a blog post or product page)
Generate post ideas based on a given keyword or topic (then write the post developing the idea that seems most interesting to you)
Identify and reuse your best-performing posts
Create relevant captions for your next vacation
Instagram captions generated by OwlyWriter AI (an AI-powered marketing tool)
Try OwlyWriter AI for free
If you're comfortable writing your own captions but find coming up with relevant hashtags a bit more challenging, Hootsuite's AI-powered hashtag suggestion tool is for you.
We all know that hashtags are an effective way to expand your reach, but finding the right hashtags on your own can sometimes be… tricky.
Hootsuite's AI-powered suggestion tool is fully integrated into the message composition window, so you can easily generate smart hashtags while writing and scheduling your content. Our AI technology analyzes both your caption and the images you've uploaded to suggest the most relevant hashtags.
And for those who manage their customer service via social media, Hootsuite Inbox also offers powerful AI-powered features. With this single inbox, you can bridge the gap between social media engagement and customer service and manage all your social media messages in one place.
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