Find out the best time to post on TikTok and improve your results
Posted: Sat Dec 07, 2024 9:29 am
Social media has captured a large part of our daily attention and leveraging these platforms to attract and delight audiences has become an indispensable strategy for businesses and brands around the world. Find out the best time to post on TikTok by reading this article!
Luis Herrera
Apr 9, 22 | 5 min read
What is the best time to post on TiKtOK
Reading time: 4 minutes
With the undeniable growth and popularity of Tik Tok around the world, it would not take long for hundreds of thousands of companies to arrive on the platform to reach their target audience.
This is where the need to improve TikTok strategies for brands comes from , as well as the emergence of initiatives to improve the visibility and reach of posts on this social network.
Now, within all the things that are essential to gain greater presence in this application and, thus, attract a larger audience to your Content Marketing actions , it is essential to learn what is the best time to publish on Tik Tok .
Want to know why and when it is best for you to upload content? Read until the end!
Importance of using Tik Tok within your tonga email address marketing campaigns
Without a doubt, the arrival of TikTok in the world, especially in Latin America, completely changed the paradigm that existed regarding social networks, especially due to the strength that platforms such as Facebook or Instagram have in our region.
However, the growing popularity of this platform in Asia has brought about a major change in the way users spend time on the Internet.
According to the Statista Global Consumer Survey report , Tik Tok is regularly used by 72% of users in China, 24% in the United States, 37% in Mexico and 40% in Brazil. This gives a clear indication of the power it currently has.
In fact, by 2022, the number of active users on TikTok is estimated to be 1.2 billion people . A shocking figure, especially for those who see it as a window into more than 15% of the world's population on average.
Tik Tok Algorithm
So, to fully understand what TikTok is and how it works, it is necessary to decipher its code, its DNA or, in other words: its algorithm.
Recently, the New York Times revealed how this source code operates to prioritize some content over others and that it is based mainly on four essential objectives:
1. Value for the user
Combining user behavior data, such as likes and comments, to show you similar content.
2. Long-term user value
Considering the content you enjoy in order to offer you related topics in the future based on the time you spend consuming these materials .
3. Value for the creator
Analyzing the type of content you publish and the level of interaction it produces within the platform
4. Value for the social network
Prioritizing those creators and content that are based on and adhere to community standards and policies and that clearly generate greater attention from online users.
Information that leads us to conclude that much of the relevance that can be gained within this platform is given by the quality of the content and the alignment with the tastes and interests of the average user.
Now, that being said, it is clear that the best time to post on TikTok is also influenced by several factors such as: the type of user who follows you, the type of content you post, the demographics of your buyer persona and the internal guidelines of the social network .
Which brings us directly to the main point of our article: what is the best time to post on Tik Tok?
Before continuing, take a look at these contents that may be of interest to you!
Everything you need to know about Facebook, the largest social network in the world
Learn how to analyze your Instagram strategy like a pro
Learn how to do Twitter marketing like a pro with this material!
When is the best time to post on Tik Tok?
Everything we'll tell you below is based on the metrics that the company itself provided to teach content creators what is the best time to post on Tik Tok.
Do you want to learn it now? Take note!
Global audience
If your Digital Marketing strategy is aimed at impacting users around the world because, for example, your product is online and you can sell it to anyone on the planet, this schedule (CDMX time) will work for you:
Monday : 6 AM, 10 AM and 10 PM
Tuesday : 2 AM, 4 AM and 9 AM
Wednesday : 7 AM, 8 AM and 11 PM
Thursday : 9 AM, 12 PM and 7 PM.
Friday : 5 AM, 1 PM and 3 PM.
Saturday : 11 AM, 7 PM and 8 PM.
Sunday : 7 AM, 8 AM and 4 PM
A schedule that can be a bit annoying, especially having to post in the early hours of the morning. But, no sacrifice, no reward, is that the saying?
Mexican audience
Now, if your buyer persona is located in Mexico, this will be much easier since you won't have to stay up late or get up very early to take advantage of the best time to post on Tik Tok.
According to the platform's own metrics, the best times to post on TikTok in Mexico are from 11 AM to 5 PM. Obviously, this can vary depending on the objectives, the type of user you want to impact, or the interest of the organization.
However, the most important thing is that during these periods you will get greater visibility since the use of the social network increases during this part of the day.
Luis Herrera
Apr 9, 22 | 5 min read
What is the best time to post on TiKtOK
Reading time: 4 minutes
With the undeniable growth and popularity of Tik Tok around the world, it would not take long for hundreds of thousands of companies to arrive on the platform to reach their target audience.
This is where the need to improve TikTok strategies for brands comes from , as well as the emergence of initiatives to improve the visibility and reach of posts on this social network.
Now, within all the things that are essential to gain greater presence in this application and, thus, attract a larger audience to your Content Marketing actions , it is essential to learn what is the best time to publish on Tik Tok .
Want to know why and when it is best for you to upload content? Read until the end!
Importance of using Tik Tok within your tonga email address marketing campaigns
Without a doubt, the arrival of TikTok in the world, especially in Latin America, completely changed the paradigm that existed regarding social networks, especially due to the strength that platforms such as Facebook or Instagram have in our region.
However, the growing popularity of this platform in Asia has brought about a major change in the way users spend time on the Internet.
According to the Statista Global Consumer Survey report , Tik Tok is regularly used by 72% of users in China, 24% in the United States, 37% in Mexico and 40% in Brazil. This gives a clear indication of the power it currently has.
In fact, by 2022, the number of active users on TikTok is estimated to be 1.2 billion people . A shocking figure, especially for those who see it as a window into more than 15% of the world's population on average.
Tik Tok Algorithm
So, to fully understand what TikTok is and how it works, it is necessary to decipher its code, its DNA or, in other words: its algorithm.
Recently, the New York Times revealed how this source code operates to prioritize some content over others and that it is based mainly on four essential objectives:
1. Value for the user
Combining user behavior data, such as likes and comments, to show you similar content.
2. Long-term user value
Considering the content you enjoy in order to offer you related topics in the future based on the time you spend consuming these materials .
3. Value for the creator
Analyzing the type of content you publish and the level of interaction it produces within the platform
4. Value for the social network
Prioritizing those creators and content that are based on and adhere to community standards and policies and that clearly generate greater attention from online users.
Information that leads us to conclude that much of the relevance that can be gained within this platform is given by the quality of the content and the alignment with the tastes and interests of the average user.
Now, that being said, it is clear that the best time to post on TikTok is also influenced by several factors such as: the type of user who follows you, the type of content you post, the demographics of your buyer persona and the internal guidelines of the social network .
Which brings us directly to the main point of our article: what is the best time to post on Tik Tok?
Before continuing, take a look at these contents that may be of interest to you!
Everything you need to know about Facebook, the largest social network in the world
Learn how to analyze your Instagram strategy like a pro
Learn how to do Twitter marketing like a pro with this material!
When is the best time to post on Tik Tok?
Everything we'll tell you below is based on the metrics that the company itself provided to teach content creators what is the best time to post on Tik Tok.
Do you want to learn it now? Take note!
Global audience
If your Digital Marketing strategy is aimed at impacting users around the world because, for example, your product is online and you can sell it to anyone on the planet, this schedule (CDMX time) will work for you:
Monday : 6 AM, 10 AM and 10 PM
Tuesday : 2 AM, 4 AM and 9 AM
Wednesday : 7 AM, 8 AM and 11 PM
Thursday : 9 AM, 12 PM and 7 PM.
Friday : 5 AM, 1 PM and 3 PM.
Saturday : 11 AM, 7 PM and 8 PM.
Sunday : 7 AM, 8 AM and 4 PM
A schedule that can be a bit annoying, especially having to post in the early hours of the morning. But, no sacrifice, no reward, is that the saying?
Mexican audience
Now, if your buyer persona is located in Mexico, this will be much easier since you won't have to stay up late or get up very early to take advantage of the best time to post on Tik Tok.
According to the platform's own metrics, the best times to post on TikTok in Mexico are from 11 AM to 5 PM. Obviously, this can vary depending on the objectives, the type of user you want to impact, or the interest of the organization.
However, the most important thing is that during these periods you will get greater visibility since the use of the social network increases during this part of the day.