Types of content marketing for the b2b sector
Posted: Tue Dec 03, 2024 6:17 am
Content, content and more content. Wherever we look, we find millions of pieces of information in text form. Content marketing has become one of the most common practices for b2b companies , since thanks to the use of keywords , this strategy allows companies to quickly position themselves in the top positions of search engines and thus increase their visibility and brand reputation.
However, not everyone is good at writing and not all companies have a content manager who is in charge of this task. However, as content manager at ipanema , i like to point out that not all content revolves around a blog, but that within b2b companies there is another type of content that they should take into account and that is much more important for their sector than the blog.
Please note! This doesn't mean that you should let your blog generate retail email list cobwebs and lose all its notoriety. What i mean is that if you have a company that operates in the b2b sector, there is a lot more content that you should take into account and that will be effective when it comes to getting more leads and increasing your sales .
And finally, after having rambled on with this introduction, it is time to get down to business and see what kind of content you can generate within the b2b sector.
Types of content marketing for the b2b sector
types of b2b-1 marketing content
linkedin personalized messages
linkedin, thanks to its purely professional function, is one of the best social networks for the b2b sector. It allows you to build relationships with other people in the same sector as you in order to carry out all kinds of collaborations .
This is why it is important that your linkedin profile is fully optimized, meaning that your headline clearly states your position within the company and that your summary also focuses on the company rather than on your career path.
But aside from the content you can have on your linkedin page, what really matters are the personalized messages to other people (whether they are contacts or not). Research which companies you are interested in selling your product or services to and find the person in charge of making the decisions. Contact them on linkedin by sending them a completely personalized message. This will make the contact see that you have shown interest and that you have informed yourself, showing them that you are not trying to sell by sending messages without rhyme or reason, but that you are making an effort.
Success stories or personal stories
success stories or personal stories are a very good action since they serve to create storytelling content , that is, content that transmits and resonates with people.
However, telling a success story is not the same as telling a personal story.
Success stories are those that you as a company tell others about . It is what you have achieved with one of your clients. Success stories help you position yourself within the sector and also provide confidence and credibility to potential clients.
However, not everyone is good at writing and not all companies have a content manager who is in charge of this task. However, as content manager at ipanema , i like to point out that not all content revolves around a blog, but that within b2b companies there is another type of content that they should take into account and that is much more important for their sector than the blog.
Please note! This doesn't mean that you should let your blog generate retail email list cobwebs and lose all its notoriety. What i mean is that if you have a company that operates in the b2b sector, there is a lot more content that you should take into account and that will be effective when it comes to getting more leads and increasing your sales .
And finally, after having rambled on with this introduction, it is time to get down to business and see what kind of content you can generate within the b2b sector.
Types of content marketing for the b2b sector
types of b2b-1 marketing content
linkedin personalized messages
linkedin, thanks to its purely professional function, is one of the best social networks for the b2b sector. It allows you to build relationships with other people in the same sector as you in order to carry out all kinds of collaborations .
This is why it is important that your linkedin profile is fully optimized, meaning that your headline clearly states your position within the company and that your summary also focuses on the company rather than on your career path.
But aside from the content you can have on your linkedin page, what really matters are the personalized messages to other people (whether they are contacts or not). Research which companies you are interested in selling your product or services to and find the person in charge of making the decisions. Contact them on linkedin by sending them a completely personalized message. This will make the contact see that you have shown interest and that you have informed yourself, showing them that you are not trying to sell by sending messages without rhyme or reason, but that you are making an effort.
Success stories or personal stories
success stories or personal stories are a very good action since they serve to create storytelling content , that is, content that transmits and resonates with people.
However, telling a success story is not the same as telling a personal story.
Success stories are those that you as a company tell others about . It is what you have achieved with one of your clients. Success stories help you position yourself within the sector and also provide confidence and credibility to potential clients.