Marketing automation example - cross-selling example from Allergy Buyers Club
Posted: Sat Dec 07, 2024 9:28 am
eat way to build customer loyalty, stand out in a crowded inbox, and keep your brand top of mind.
Marketing automation example - birthday email from Nike
Source
With email automation software, it’s simple to automate birthday emails. All you need is the date of birth as a contact attribute. Usually, you can ask new customers to provide their date of birth when they sign up on your website.
Marketing automation example - birthday email automation in Brevo
For more information, see our tutorial on how to send birthday emails in Brevo.
4. Cross-selling or upselling
Use marketing automation to cross- or upsell your products. One way is to share personalized recommendations.
This includes similar items or products that are bahrain telephone number data frequently bought together. That way, you can recommend products based on each customer’s purchase history.
This marketing automation example is effective for encouraging new customers to buy again. This can both boost revenue and enhance the customer experience.
Source
5. Abandoned cart emails
Cart abandonment can be a big problem for ecommerce companies. You can avoid this by sending automatic notifications such as abandoned cart emails.
Abandoned cart emails remind customers about products left in their online shopping carts. In the email, you might offer an extra discount to encourage them to finish their purchase.
Marketing automation example of an abandoned cart email by clothing retailer Everlane
Source
Adding an item to an online shopping cart will trigger the automation. If customers don’t buy within the wait time, they’ll receive an abandoned cart email.
Marketing automation example - how to send abandoned cart emails in Brevo
For more information, see our tutorial on how to create an abandoned cart email in Brevo.
6. Post-purchase emails
Post-purchase emails are highly effective at customer retention. With marketing automation tools, it’s easy to send follow-up emails. You can trigger these messages after a customer makes a purchase.
Marketing automation example - birthday email from Nike
Source
With email automation software, it’s simple to automate birthday emails. All you need is the date of birth as a contact attribute. Usually, you can ask new customers to provide their date of birth when they sign up on your website.
Marketing automation example - birthday email automation in Brevo
For more information, see our tutorial on how to send birthday emails in Brevo.
4. Cross-selling or upselling
Use marketing automation to cross- or upsell your products. One way is to share personalized recommendations.
This includes similar items or products that are bahrain telephone number data frequently bought together. That way, you can recommend products based on each customer’s purchase history.
This marketing automation example is effective for encouraging new customers to buy again. This can both boost revenue and enhance the customer experience.
Source
5. Abandoned cart emails
Cart abandonment can be a big problem for ecommerce companies. You can avoid this by sending automatic notifications such as abandoned cart emails.
Abandoned cart emails remind customers about products left in their online shopping carts. In the email, you might offer an extra discount to encourage them to finish their purchase.
Marketing automation example of an abandoned cart email by clothing retailer Everlane
Source
Adding an item to an online shopping cart will trigger the automation. If customers don’t buy within the wait time, they’ll receive an abandoned cart email.
Marketing automation example - how to send abandoned cart emails in Brevo
For more information, see our tutorial on how to create an abandoned cart email in Brevo.
6. Post-purchase emails
Post-purchase emails are highly effective at customer retention. With marketing automation tools, it’s easy to send follow-up emails. You can trigger these messages after a customer makes a purchase.